Digital Marketing Specialist

FAIRWINDS; Orlando (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid holidays

401(k) match

Health Savings Account

Maternity leave

Insurance

Career development

Debt Free Club

SmartDollar

Job summary

FAIRWINDS Credit Union in Orlando is seeking a Digital Marketing Specialist to design, execute, and optimize campaigns across email, online banking, social media, and digital ads, driving engagement and product adoption.

You will create assets, manage audience segmentation, run tests, and collaborate with Marketing, Product, Sales, and Creative teams to support business objectives while ensuring accessibility and regulatory compliance.

Qualifications

• Portfolio of digital marketing work is required.
• Bachelor's degree in Marketing or related field.
• Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms.
• Knowledge of audience segmentation, A/B testing, personalization strategies, and campaign optimization techniques.
• Experience creating and managing content in social media and email marketing platforms.
• Familiarity with digital marketing analytics and performance reporting.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.
• Strong attention to detail with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written, verbal, and visual communication skills.
• Creative mindset balanced with strong analytical and problem-solving abilities.

Responsibilities

• Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels.
• Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards.
• Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
• Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms.
• Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
• Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients.
• Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
• Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness.
• Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices.

Skills

Digital marketing

Campaign optimization

Audience segmentation

A/B testing

Social media content

Marketing automation

Analytics

Email marketing

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Ads

Meta Ads

Job description

Financial Freedom Happens Here – and it starts with YOU.

At FAIRWINDS Credit Union, we're more than a workplace; we're a team on a mission. Join the credit union nationally endorsed by The Dave Ramsey Show, where every day is a step toward financial freedom, for our members and for you.

We're looking for a creative, data-driven Digital Marketing Specialist to help bring our brand to life across digital channels and drive engagement, product adoption, and growth.

In this role, you'll develop, execute, test, and optimize digital marketing campaigns that connect with members throughout their journey. From email marketing and social media to digital advertising and online banking promotions, you'll play a key role in creating compelling content, enhancing the digital member experience, and supporting FAIRWINDS strategic growth initiatives.

To be considered for this opportunity, candidates must submit a portfolio showcasing relevant digital marketing work, including examples of email campaigns, digital advertising, social media content, graphic design, campaign execution, or other digital marketing projects.

This position is based onsite at FAIRWINDS Corporate Tower in Downtown Orlando (135 W. Central Blvd., Orlando, FL 32801) and is not eligible for a hybrid or remote work arrangement.

Your Role in Our Mission

• Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels.
• Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards.
• Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
• Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms.
• Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
• Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients.
• Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
• Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness.
• Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices.

What Makes You a Great Fit

• A portfolio of digital marketing work is required and must be submitted with your application to be considered for this opportunity.
• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent combination of education and experience.
• Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms.
• Knowledge of audience segmentation, A/B testing, personalization strategies, and campaign optimization techniques.
• Experience creating and managing content in social media and email marketing platforms.
• Familiarity with digital marketing analytics and performance reporting.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.
• Strong attention to detail with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written, verbal, and visual communication skills.
• Creative mindset balanced with strong analytical and problem-solving abilities.

A Culture of Care and Reward:

You give your best, and we give back with a comprehensive and meaningful rewards package:

• Enjoy 11 paid holidays and generous paid time off to recharge and reset
• Build your future with a 6% 401(k) match
• Eligible for a $700 annual contribution to your Health Savings Account
• Access our comprehensive maternity leave program to support growing families
• Stay covered with medical, dental, vision, disability, and life insurance
• Grow your career through leadership development, tuition assistance, and advancement opportunities
• Earn rewards for financial wellness through our Debt Free Club and Dave Ramsey’s SmartDollar program
• Thrive in a purpose-driven, people-first culture where your impact matters

This is more than your next job. It’s your next step in changing lives; starting with your own!

AboutFAIRWINDSCreditUnion

AtFAIRWINDSCreditUnion, Financial Freedom Happens Here. Headquartered in Orlando and proudly serving members for over 70 years, our mission - changing members’ lives on the journey to Financial Freedom - drives everything we do, with a clear vision: Members financially free. Through TheFAIRWINDSWay, we champion a culture of integrity, accountability, and teamwork, and we’re nationally endorsed by The Dave Ramsey Show as a trusted provider of financial wellness. Recognized as one of Forbes’ 2025 Best-in-State Credit Unions and one of Orlando Business Journal’s Best Places to Work,FAIRWINDSis a top workplace where your purpose matters and your growth is supported every step of the way!

FAIRWINDSis an Equal Opportunity Employer.