Digital Marketing Specialist – Email & Campaigns

Wagner Equipment Co.; Aurora (CO); On-site; USD 59,000 - 76,000; Full time

Benefits offered by this job

PTO 96 hours + 8 holidays

Medical, dental, vision insurance

401K with 7% company contribution

Tuition reimbursement

Employee Assistance Program (EAP)

Employer-paid life and AD&D

Job summary

Wagner Equipment Co. in Colorado is seeking a Digital Marketing Specialist to manage email campaigns, content creation, and multi-channel marketing initiatives that generate leads and raise market awareness for Caterpillar-related products and services.

You will collaborate across departments, build automated email flows, optimize landing pages, and report on performance. The role supports the Aurora, CO or ABQ, NM locations with competitive pay and benefits.

Qualifications

• High School Diploma or GED
• College degree required
• 3+ years’ experience in digital/email marketing and promotion

Responsibilities

• Email Campaigns- Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
• Landing Page- Content only, construction and deployment through Web FX and Will
• Web Site- Do your own product specific web site reviews.
• Lead Tracker and other Web FX Trackers and other digital metrics
• Collaborate with Marketing Data Analysts to produce a monthly email stats report and send to Chad and Tyler.

Skills

Digital marketing

Email campaigns

Content creation

Marketing analytics

Cross-functional collaboration

Education

High School Diploma or GED

College degree

Tools

HubSpot

Google Analytics

Looker Studio

WordPress

Canva

LinkedIn Ads

Job description

Wagner Equipment Co. in Colorado is seeking a Digital Marketing Specialist to manage email campaigns, content creation, and multi-channel marketing initiatives that generate leads and raise market awareness for Caterpillar-related products and services.

You will collaborate across departments, build automated email flows, optimize landing pages, and report on performance. The role supports the Aurora, CO or ABQ, NM locations with competitive pay and benefits.