Growth-Focused Digital Marketing Manager | Hybrid NYC

Spektrix; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

401(k) match

Volunteer days

Professional development

WFH support

Job summary

Spektrix is seeking a Digital Marketing Manager in New York, NY. The role focuses on executing and optimizing digital marketing activities across channels, collaborating with Growth Marketing, Content, Client Marketing, and Product teams to create targeted experiences that generate demand and drive engagement.

The ideal candidate will manage audience segmentation, CRM data, campaigns, and reporting, with strong execution and analytical mindset to continuously improve performance and conversions.

Qualifications

• Proven experience in digital marketing, demand generation, or growth marketing.
• Hands-on experience building multi-channel campaigns.
• Strong knowledge of email marketing, marketing automation, and audience segmentation.
• Experience with paid digital campaigns, including paid social.
• Experience with campaign tracking, analytics, attribution, and reporting.
• Ability to interpret marketing data and translate insights into actions.

Responsibilities

• Translate strategy briefs into end-to-end digital channel plans and campaigns.
• Build, run, and optimize paid digital and social activity.
• Manage audience targeting and CRM data hygiene for tailored messaging.
• Implement tracking and experimentation; use data-driven insights to refine strategies.
• Collaborate with Website, Content, and Growth teams to build conversion journeys.
• Balance multiple projects with strict QA and timely delivery.

Skills

Digital marketing

Demand generation

Multi-channel campaigns

Marketing automation

Email marketing

Analytics

CRM data

AB testing

Job description

Spektrix is seeking a Digital Marketing Manager in New York, NY. The role focuses on executing and optimizing digital marketing activities across channels, collaborating with Growth Marketing, Content, Client Marketing, and Product teams to create targeted experiences that generate demand and drive engagement.

The ideal candidate will manage audience segmentation, CRM data, campaigns, and reporting, with strong execution and analytical mindset to continuously improve performance and conversions.