Automotive Digital Marketing Lead: Budget & Growth Ownership

LOUGHREA CORPORATION; Folsom (CA); On-site; USD 61,000 - 83,000; Full time

Benefits offered by this job

Direct line to owner

Budget authority

Full business visibility

Medical/dental/vision

Job summary

Folsom Lake Nissan in Folsom, CA is seeking a Digital Marketing Manager to own the dealership’s entire digital footprint, including budget, vendors, paid media, site merchandising, and first-party campaigns. You’ll be measured on leads, appointments, and units sold/serviced and will have real authority to implement your strategy.

In this role you’ll manage the monthly digital advertising budget, direct paid search and social campaigns, and oversee vendor relations to ensure performance

Qualifications

• 3+ years in digital marketing with a meaningful ad budget
• Strong command of Google Ads, Meta Business Manager, GA4, and Google Business Profile
• Ability to build an attribution story from multiple data sources and explain it clearly

Responsibilities

• Own the monthly digital advertising budget and allocate across channels with data-driven justification
• Direct paid media efforts (search, social, display, retargeting) and manage agency partners
• Manage vendor relationships including website providers and listing sites to meet performance benchmarks
• Own website and merchandising—VDP quality, media-ready visuals, SEO, page speed, and landing pages
• Build first-party marketing campaigns (email/SMS) and grow the database with measurable impact
• Manage reputation and local presence across Google, Yelp, DealerRater, and Cars.com
• Define social content strategy and oversee implementation on Meta, Instagram, and new platforms
• Deliver monthly scorecards to leadership, with transparent spend, traffic, leads, and cost-per-sale

Skills

Google Ads

Meta Business Manager

Google Analytics 4

Google Business Profile

Budget ownership

Agency management

Strong writing

Self-directed

Tools

Google Ads

Meta Business Manager

Google Analytics 4

Google Business Profile

Job description

Folsom Lake Nissan in Folsom, CA is seeking a Digital Marketing Manager to own the dealership’s entire digital footprint, including budget, vendors, paid media, site merchandising, and first-party campaigns. You’ll be measured on leads, appointments, and units sold/serviced and will have real authority to implement your strategy.

In this role you’ll manage the monthly digital advertising budget, direct paid search and social campaigns, and oversee vendor relations to ensure performance