Digital Marketing Manager — Growth & Strategy Lead

O'Reilly Auto Parts; Springfield (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Stock Purchase Plan

401k with Employer Contributions

Medical, Dental, & Vision Insurance

Tuition Educational Assistance

Career Growth Opportunities

Job summary

O’Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy across channels.

You will develop, implement, track, and optimize campaigns, collaborate with multiple departments, and focus on driving traffic to retail locations and the website through measurable programs. This role reports to Marketing leadership and requires strong analytics and leadership skills.

Qualifications

• Bachelor’s degree in marketing, communications or business.
• 4+ years of direct and hands-on digital marketing experience (SEO, analytics, Google Ads).
• Strong technical acumen and ability to liaise between marketing and IT.
• Knowledge of web and emerging technologies.
• Experience leading cross-functional teams and influencing stakeholders.
• Excellent written and verbal communication skills.
• Proactive, self-starter in a team-oriented environment.

Responsibilities

• Plan and manage digital marketing campaign strategy across multiple channels (SEM/SEO, social, paid search, display, email).
• Identify trends and opportunities to improve performance and optimize spend.
• Provide insights into business performance and recommend improvements.
• Optimize website usability, design, and content performance.
• Collaborate with Creative, IT, Merchandise, Pricing, Legal and Accounting on project delivery.
• Track marketing metrics and optimize campaigns based on results.
• Engage with IT for ecommerce platforms, email service and analytics.
• Focus on website conversion improvements.
• Manage vendor relationships related to digital marketing.
• Manage the marketing budget and participate in annual planning.

Skills

Digital marketing

Team leadership

Cross-functional collaboration

Communication

SEO/SEM

Education

Bachelor's degree in marketing, communications or business

Tools

Google Ads

Google Analytics

MS Office

Job description

O’Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy across channels.

You will develop, implement, track, and optimize campaigns, collaborate with multiple departments, and focus on driving traffic to retail locations and the website through measurable programs. This role reports to Marketing leadership and requires strong analytics and leadership skills.