Digital Marketing Manager

Jack Madden Ford; Norwood (MA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Strong pay dependent on experience

Family-owned dealership

Excellent work-life balance

Growth opportunities

Job summary

Jack Madden Ford in Norwood, MA is seeking an Automotive Digital Marketing Manager to drive growth across Sales, Parts, and Service. You will lead digital marketing initiatives, collaborate with department leaders, and develop campaigns that attract new customers, generate leads, and increase showroom appointments.

This hands-on role blends creativity, technology, data, and business development, with responsibility for campaigns across search, social, email, and the dealership website.

Qualifications

• Experience in digital marketing, advertising, social media, or business development.
• Strong understanding of social media, digital advertising, SEO, email marketing, and analytics.
• Excellent communication and writing skills.
• Creative thinker who can develop fresh marketing ideas.
• Comfortable working with data and measuring results.
• Organized and able to manage multiple projects across departments.

Responsibilities

• Develop digital campaigns that generate new and used vehicle sales opportunities.
• Promote new inventory, used vehicles, trade-in opportunities, financing offers, and promotions.
• Create campaigns to increase website traffic, leads, calls, and showroom appointments.
• Work with Sales to improve traffic and lead conversion.
• Partner with Service to attract new customers and increase repairs orders.
• Develop campaigns for Service specials, maintenance, and seasonal services.
• Create digital promotions to grow the Parts business and inquiries.
• Manage the dealership's marketing strategy across search, social, email, and website.
• Monitor campaign performance and ROI, and report to management.

Skills

Digital marketing

Social media

Advertising

Analytics

Communication

Writing

Data-driven

Project management

Growth mindset

Job description

Automotive Digital Marketing Manager

Jack Madden Ford is looking for a creative, motivated, and results-driven Automotive Digital Marketing Manager to join our team and help grow our business across Sales, Parts, and Service.

For more than 70 years, Jack Madden Ford has been family owned and operated, building our reputation on relationships, trust, and taking care of our customers and employees. We believe in creating a workplace where people can build a career while maintaining a healthy work-life balance.

This is an exciting opportunity for a digital marketing professional who wants to have a direct impact on dealership growth. The ideal candidate will work closely with department managers and dealership leadership to develop marketing strategies that attract new customers, generate leads, increase appointments, and drive revenue.

About the Position

The Automotive Digital Marketing Manager will oversee and coordinate digital marketing initiatives designed to bring new business to all areas of the dealership.

You will work directly with our Sales, Parts, and Service departments to understand their goals and develop campaigns that produce measurable results.

This is a hands-on position for someone who enjoys combining creativity, technology, data, and business development.

Key Responsibilities

Sales Marketing

• Develop digital campaigns that generate new and used vehicle sales opportunities.
• Promote new inventory, used vehicles, trade-in opportunities, financing offers, and dealership promotions.
• Create campaigns designed to increase website traffic, leads, phone calls, and showroom appointments.
• Work with the Sales team to identify opportunities to increase traffic and improve lead conversion.
• Promote aged inventory and special vehicle campaigns.
• Track marketing performance and identify which campaigns are generating actual sales opportunities.

Service Marketing

• Partner with the Service Department to attract new service customers and increase repair orders.
• Develop digital campaigns promoting service specials, maintenance, tires, brakes, batteries, inspections, and seasonal services.
• Create campaigns targeting customers who have not serviced with Jack Madden Ford recently.
• Develop strategies to attract customers who currently service their vehicles at independent repair facilities or competing dealerships.
• Promote service appointments through search, social media, email, and other digital channels.
• Measure campaign performance based on appointments and business generated.

Parts Marketing

• Work with Parts Management to develop strategies that increase Parts sales and attract new customers.
• Promote parts specials, accessories, Ford products, and seasonal offerings.
• Develop campaigns targeting retail customers, commercial customers, and vehicle owners looking for parts and accessories.
• Identify opportunities to grow the dealership's online Parts business.
• Create digital promotions that generate measurable Parts inquiries and sales.

Digital Marketing & Content

• Manage the dealership's digital marketing strategy across search, social media, email, website, and other digital platforms.
• Create engaging content featuring vehicles, employees, technicians, customer experiences, promotions, community involvement, and dealership events.
• Develop photos, videos, advertisements, promotions, and written content that generate customer engagement and action.
• Monitor online trends and identify new opportunities to reach potential customers.
• Maintain a consistent and professional Jack Madden Ford brand across digital channels.

Customer Acquisition & Retention

• Develop campaigns specifically designed to foster new business and expand the dealership's customer base.
• Use customer and dealership data to identify opportunities for conquest, reactivation, and retention.
• Develop strategies to bring previous customers back for their next vehicle purchase or service visit.
• Identify customers who have not purchased or serviced with the dealership and create targeted campaigns to win them back.
• Help build long-term customer relationships rather than simply generating one-time leads.

Analytics & Performance

• Track and report on digital marketing performance.
• Monitor leads, appointments, website traffic, calls, conversions, sales opportunities, and service opportunities.
• Evaluate marketing ROI and make recommendations based on performance.
• Continuously test and improve campaigns, messaging, audiences, and creative.
• Provide regular updates to dealership management regarding marketing performance and opportunities for growth.

Working With Our Teams

This position will work closely with managers throughout the dealership, including:

• Sales
• BDC/Internet Sales
• Service
• Parts
• General Management
• Finance
• Customer Experience

The successful candidate will become a marketing resource for each department, helping managers identify opportunities and creating campaigns designed to produce real business results.

What We're Looking For

• Experience in digital marketing, advertising, social media, or business development.
• Automotive dealership marketing experience is preferred but not required.
• Strong understanding of social media, digital advertising, SEO, email marketing, and analytics.
• Excellent communication and writing skills.
• Creative thinker who can develop fresh marketing ideas.
• Comfortable working with data and measuring results.
• Organized and able to manage multiple projects and departments.
• Self-motivated and able to work independently.
• Strong interpersonal skills and the ability to build relationships with department managers.
• A genuine interest in helping a business grow.

Why Jack Madden Ford?

At Jack Madden Ford, you're joining more than a dealership—you're joining a family-owned business that has been part of the community for over 70 years.

We understand that great employees are the foundation of a great dealership. That's why we work hard to create a positive environment where people can succeed professionally without sacrificing their personal lives.

We offer: STRONG PAY BUT DEPENDENT ON EXPERIENCE!

• A family-owned and operated dealership with more than 70 years of history
• A strong reputation in the community
• A supportive, team-oriented work environment
• Excellent work-life balance
• The opportunity to work directly with dealership leadership
• The ability to make a meaningful impact on dealership growth
• A position with visibility across Sales, Parts, and Service
• Opportunities for professional growth and development

The Opportunity

This isn't simply a position managing Facebook posts or placing advertisements.

We're looking for someone who can help grow the business.

If you're someone who sees an opportunity and thinks, "How can we turn that into customers?"—we want to hear from you.

At Jack Madden Ford, you'll have the opportunity to build creative marketing programs, work alongside experienced automotive professionals, and directly contribute to the continued growth of a family-owned dealership that has been serving customers for more than seven decades.

If you're ready to make an impact, we'd love to meet you.