Growth-Focused Digital Marketing Lead (Real Estate)

Hoppe Development; Lincoln (NE); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Benefits

Job summary

Hoppe Development is seeking a Digital Marketing & Performance Specialist to drive digital marketing efforts for PrimeSites, our property management portfolio. The role focuses on generating qualified rental leads, improving digital visibility, and optimizing advertising performance to support occupancy goals.

The candidate will manage campaigns, analyze performance data, and collaborate with marketing and property management teams to ensure effective outreach to the right audiences.

Qualifications

• 3–5 years of digital marketing, advertising, performance marketing, or related field.
• Hands-on experience managing digital advertising campaigns.
• Strong analytical skills to interpret campaign data and drive decisions.
• Experience in multifamily housing, property management, real estate, or lead-generation marketing.
• Understanding of SEO, SEM, conversion optimization, audience targeting, and lead generation.
• Excellent written communication for concise ad copy and reporting.
• Experience managing marketing budgets and evaluating campaign efficiency.

Responsibilities

• Develop, launch, and manage digital advertising campaigns across Google Ads, Meta, and other channels.
• Manage paid search, paid social, retargeting, and other strategies to generate rental inquiries.
• Develop audience targeting based on property locations, renter demographics, and leasing needs.
• Monitor ad spend and optimize campaigns for efficiency and ROI.
• Identify new digital channels and opportunities to increase visibility and lead generation.
• Drive digital marketing strategies to support property lease-ups and occupancy goals.
• Collaborate with property management and leasing teams to assess lead quality and outcomes.
• Optimize property websites, landing pages, and listings for conversions.
• Analyze campaign results and translate data into actionable recommendations.
• Coordinate content distribution and ensure alignment with brand standards.

Skills

Digital marketing

Performance marketing

Analytics

Budget management

Campaign management

SEO/SEM

Lead generation

Real estate marketing

Tools

Google Ads

Meta Ads

Analytics platforms

Job description

Hoppe Development is seeking a Digital Marketing & Performance Specialist to drive digital marketing efforts for PrimeSites, our property management portfolio. The role focuses on generating qualified rental leads, improving digital visibility, and optimizing advertising performance to support occupancy goals.

The candidate will manage campaigns, analyze performance data, and collaborate with marketing and property management teams to ensure effective outreach to the right audiences.