Growth-Focused Digital Marketing Lead (eCommerce)

Spiffy Spools; United States; Remote; USD 85,000 - 140,000; Full time

Job summary

Spiffy Spools, an international eCommerce company, seeks an experienced Digital Marketing Manager to lead strategy across SEO, content, email, and paid channels. You will drive performance marketing, manage campaigns, and guide a marketing team to optimize ROI.

The role requires hands-on SEO and content expertise, plus strong analytics and budget management to fuel growth for multiple Shopify stores in home furnishings.

Qualifications

• Bachelor's degree in Marketing or related field.
• Postgraduate qualification in Marketing or Business preferred.
• 5+ years of hands‑on digital marketing experience.
• Experience owning end‑to‑end digital marketing activities.
• Proven results in SEO, organic marketing, email marketing, and lead‑generation campaigns.

Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business, lead-generation, revenue, and brand-awareness goals.
• Drive performance marketing initiatives focused on lead generation, conversions, customer acquisition, and ROI.
• Manage and improve SEO and SEM strategy, including keyword research, on-page optimization, content planning, and performance tracking.
• Plan and execute social media strategies to improve engagement, reach, and brand visibility.
• Own the content marketing strategy, including campaigns, calendars, research, concepts, copy direction, and scripting.
• Develop marketing concepts and scripts for social media posts, reels, videos, ads, landing pages, and campaigns.
• Plan and execute email marketing campaigns for promotions, nurture, and engagement.
• Oversee website from a marketing perspective: updates, landing pages, banners, CTAs, and pages.
• Coordinate fixes for broken links, tracking, UX, and performance gaps with developers/designers or agencies.
• Monitor campaign performance using analytics tools and optimize for CTR, CPC, CPL, CPA, conversions, ROAS, ROI.
• Track website and campaign performance with GA, Google Ads, Meta, Search Console, CRM, etc.
• Conduct competitor, market, and keyword research to identify growth opportunities.
• Manage the marketing calendar, timelines, and multiple projects.
• Oversee the marketing budget and allocate across channels.
• Prepare leadership reports on performance, leads, spend, and KPIs.
• Identify underperforming campaigns and take corrective actions.
• Stay updated with trends, AI tools, platforms, and best practices.
• Test new ideas to improve acquisition and engagement.

Skills

Digital Marketing

SEO

PPC

Social Media

Content Marketing

Email Marketing

Analytics

Budget Management

Education

Bachelor's degree in Marketing

Postgraduate qualification in Marketing

Tools

Google Analytics

Google Ads

Meta Business Suite

SEO Tools

Job description

Spiffy Spools, an international eCommerce company, seeks an experienced Digital Marketing Manager to lead strategy across SEO, content, email, and paid channels. You will drive performance marketing, manage campaigns, and guide a marketing team to optimize ROI.

The role requires hands-on SEO and content expertise, plus strong analytics and budget management to fuel growth for multiple Shopify stores in home furnishings.