Growth-Driven Integrated Marketing Director (Remote)

Gomyneed Private Limited; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Discretionary annual bonus

Health insurance

Retirement savings

Life insurance

Disability insurance

Parental leave

Paid time off

Job summary

Precision Medicine Group is seeking a Director of Integrated Marketing to drive a cohesive, multichannel strategy across digital, content, demand generation, and events. You will align thought leadership with editorial plans, collaborating with subject matter experts to develop differentiated perspectives for target audiences and priority accounts.

The ideal candidate has 8+ years in integrated/digital marketing, strong leadership, and experience in healthcare or complex B2B markets.

Qualifications

• 8+ years in integrated marketing, digital marketing, or related roles.
• Experience with healthcare or complex B2B markets is a plus.
• Ability to translate strategy into multi-channel campaigns.

Responsibilities

• Lead integrated campaigns aligned with growth priorities and accounts.
• Develop briefs, messaging, journeys, channel plans, and activation calendars.
• Coordinate thought leadership with editorial plans and SME input.
• Create reusable assets from expert insights (articles, reports, webinars).
• Direct digital strategy across website, email, social, search, paid media, and automation.
• Link conference/event marketing to campaigns around industry moments.
• Collaborate with sales on ABM programs and ICP targeting.
• Maintain brand storytelling and editorial quality across channels.
• Design segmentation and personalized content for priority clients.
• Use AI tools to optimize workflows, data outputs, and scheduling.
• Track KPIs using HubSpot, Salesforce; report engagement and funnel progression.

Skills

Integrated marketing

Digital marketing

Content strategy

Leadership

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Demand Base

AI marketing tools

Job description

Precision Medicine Group is seeking a Director of Integrated Marketing to drive a cohesive, multichannel strategy across digital, content, demand generation, and events. You will align thought leadership with editorial plans, collaborating with subject matter experts to develop differentiated perspectives for target audiences and priority accounts.

The ideal candidate has 8+ years in integrated/digital marketing, strong leadership, and experience in healthcare or complex B2B markets.