Growth-Focused Digital Marketing Lead

synergy; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Synergy is seeking a creative Digital Marketing Specialist to lead and optimize digital campaigns promoting our CRO services in the pharmaceutical, biotech, and medical device sectors. You will leverage SEO, SEM, email, social media, Google Ads, LinkedIn, and content marketing to increase brand awareness and generate leads.

The role requires a Bachelor's degree and 5+ years in digital marketing, preferably in scientific services, with strong analytical skills and data-driven decision making.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field.
• 5+ years of digital marketing experience, preferably in pharmaceutical/biotech/scientific services.
• Proficiency with analytics tools (Google Analytics) and advertising platforms (Google Ads).
• Strong analytical mindset and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels.
• Analyze website traffic and campaign performance, providing insights and recommendations.
• Collaborate with content creators to produce engaging marketing materials.
• Coordinate with sales and business development to align marketing with lead generation goals.
• Stay up-to-date on digital marketing trends and emerging technologies.

Skills

Analytical skills

Written and verbal communication

Team collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

SEO tools

Email marketing platforms

Job description

Synergy is seeking a creative Digital Marketing Specialist to lead and optimize digital campaigns promoting our CRO services in the pharmaceutical, biotech, and medical device sectors. You will leverage SEO, SEM, email, social media, Google Ads, LinkedIn, and content marketing to increase brand awareness and generate leads.

The role requires a Bachelor's degree and 5+ years in digital marketing, preferably in scientific services, with strong analytical skills and data-driven decision making.