Digital Marketing Specialist

synergy; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Synergy is seeking a creative Digital Marketing Specialist to lead and optimize digital campaigns promoting our CRO services in the pharmaceutical, biotech, and medical device sectors. You will leverage SEO, SEM, email, social media, Google Ads, LinkedIn, and content marketing to increase brand awareness and generate leads.

The role requires a Bachelor's degree and 5+ years in digital marketing, preferably in scientific services, with strong analytical skills and data-driven decision making.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, or related field.
• 5+ years of digital marketing experience, preferably in pharmaceutical/biotech/scientific services.
• Proficiency with analytics tools (Google Analytics) and advertising platforms (Google Ads).
• Strong analytical mindset and data-driven decision making.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels.
• Analyze website traffic and campaign performance, providing insights and recommendations.
• Collaborate with content creators to produce engaging marketing materials.
• Coordinate with sales and business development to align marketing with lead generation goals.
• Stay up-to-date on digital marketing trends and emerging technologies.

Skills

Analytical skills

Written and verbal communication

Team collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

SEO tools

Email marketing platforms

Job description

Digital Marketing Specialist

Synergy is looking for a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our CRO services in the pharmaceutical, biotech, and medical device sectors. This role involves leveraging digital channels, including SEO, SEM, email marketing, social media, Google Ads, LinkedIn Page, and content marketing, to increase brand awareness, generate leads, and support sales growth.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage and optimize campaigns across SEO, PPC, social media, email marketing, and content marketing channels.
• Analyze website traffic and campaign performance using analytics tools, providing insights and recommendations.
• Collaborate with content creators to produce engaging and informative marketing materials.
• Coordinate with sales and business development teams to align marketing activities with lead generation goals.
• Stay up to date on digital marketing trends and emerging technologies to enhance the company's online presence.
• Manage the company's social media profiles and engage with relevant online communities.

Education & Experience:

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing, preferably in the pharmaceutical, biotech, or scientific services sectors.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEO tools, and email marketing platforms.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills.

Requirements Experience:

• 10+ years of experience in digital marketing, preferably within pharmaceutical, biotech, or CRO environments.
• Proven experience managing multi-channel digital campaigns.
• Familiarity with SEO, SEM, email marketing, Google Ads, and social media marketing strategies.

Skills:

• Proficiency in analytics and digital marketing tools (Google Analytics, Google Ads, SEO software).
• Strong communication, writing, and content creation abilities.
• Ability to analyze data and optimize marketing performance.
• Team-oriented with the ability to collaborate across departments.