Growth-Focused Digital Marketing Analytics Lead

Boombah; Kendall Township (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Boombah seeks a Digital Marketing Analytics and Operations Specialist to translate business goals into measurable digital plans across paid social, search, and ecommerce channels. You will guide budgets, audiences, testing, and measurement frameworks, while collaborating with marketing, content, product, and web teams.

The role emphasizes analytics, dashboards, and actionable insights to improve performance, with content and creative produced separately by planning/production teams.

Qualifications

• Bachelor's degree in marketing, analytics or related field.
• 2+ years in digital marketing, performance marketing, or e-commerce marketing.
• Hands-on with Google Ads, Meta Ads Manager, Google Shopping/Performance Max, Amazon Advertising.
• Experience with GA4, dashboards, and data visualization.
• Knowledge of SEO, paid search, paid social, and site merchandising.

Responsibilities

• Develop and prioritize integrated digital marketing plans across paid social, paid search, marketplace advertising, organic search, website/e‑commerce, and other channels.
• Plan, launch, monitor, and optimize paid campaigns on Google, Meta, and Amazon Advertising with budgets, audiences, bidding, and structure.
• Build and document testing plans to identify effective audiences, messages, and channels and scale successful strategies.
• Partner with content planners and production teams to define creative needs and share performance insights.
• Establish campaign KPIs, validate tracking, and develop recurring reports and dashboards with actionable recommendations.

Skills

Analytical thinking

Cross-functional collaboration

Communication

Problem solving

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Amazon Advertising

Excel/BI tools

Job description

Boombah seeks a Digital Marketing Analytics and Operations Specialist to translate business goals into measurable digital plans across paid social, search, and ecommerce channels. You will guide budgets, audiences, testing, and measurement frameworks, while collaborating with marketing, content, product, and web teams.

The role emphasizes analytics, dashboards, and actionable insights to improve performance, with content and creative produced separately by planning/production teams.