Digital Marketing Analytics & Operations Specialist

Boombah; Kendall Township (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Boombah seeks a Digital Marketing Analytics and Operations Specialist to translate business goals into measurable digital plans across paid social, search, and ecommerce channels. You will guide budgets, audiences, testing, and measurement frameworks, while collaborating with marketing, content, product, and web teams.

The role emphasizes analytics, dashboards, and actionable insights to improve performance, with content and creative produced separately by planning/production teams.

Qualifications

• Bachelor's degree in marketing, analytics or related field.
• 2+ years in digital marketing, performance marketing, or e-commerce marketing.
• Hands-on with Google Ads, Meta Ads Manager, Google Shopping/Performance Max, Amazon Advertising.
• Experience with GA4, dashboards, and data visualization.
• Knowledge of SEO, paid search, paid social, and site merchandising.

Responsibilities

• Develop and prioritize integrated digital marketing plans across paid social, paid search, marketplace advertising, organic search, website/e‑commerce, and other channels.
• Plan, launch, monitor, and optimize paid campaigns on Google, Meta, and Amazon Advertising with budgets, audiences, bidding, and structure.
• Build and document testing plans to identify effective audiences, messages, and channels and scale successful strategies.
• Partner with content planners and production teams to define creative needs and share performance insights.
• Establish campaign KPIs, validate tracking, and develop recurring reports and dashboards with actionable recommendations.

Skills

Analytical thinking

Cross-functional collaboration

Communication

Problem solving

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Amazon Advertising

Excel/BI tools

Job description

The Digital Marketing Analytics and Operations Specialist uses data, digital channel expertise, and performance analysis to translate Boombah’ s business and category goals into measurable digital marketing plans. The role helps determine the appropriate channel mix, paid media investment, audience strategy, testing approach, and measurement framework, then uses performance data to refine recommendations and improve results.

This is not a content creation, graphic design, or social media publishing role. Content planning and production teams own the detailed content calendar, storytelling, organic social execution, and creative assets; this position provides data-driven direction on the level, type, and effectiveness of digital activity needed to support business objectives.

Duties & Responsibilities

• Develop and prioritize integrated digital marketing plans across paid social, paid search, marketplace advertising, organic search, website/e-commerce, and other relevant channels.
• Plan, launch, monitor, and optimize paid campaigns across platforms such as Google, Meta, and Amazon Advertising, including recommendations for budgets, audiences, targeting, bidding, placement, and campaign structure.
• Build and document testing plans to identify the most effective audiences, messages, creative approaches, channels, and offers, and scale successful strategies.
• Partner with content planners and production teams to define creative needs and share performance insights that should influence future content and assets.

Analytics, Measurement and Reporting

• Establish campaign KPIs and measurement plans, validate conversion tracking accuracy, and identify discrepancies that could affect reporting or platform optimization.
• Analyze performance across paid media, social platforms, website traffic, e-commerce activity, and other digital touchpoints using metrics such as traffic, click-through rate, conversion rate, acquisition cost, return on ad spend, revenue, and engagement.
• Develop recurring reports, dashboards, scorecards, and benchmarks that communicate performance trends, opportunities, underperformance, and actionable recommendations.
• Use analytics tools and business data to evaluate customer behavior and campaign impact beyond individual platform-reported attribution.

Website, SEO & Owned Channels

• Monitor organic search performance and identify opportunities involving keywords, landing pages, site content, technical/on-page SEO, and on-site search merchandising.
• Partner with E-Commerce, Product, Marketing, and Web teams on landing-page strategy, product page requirements, conversion tracking, digital merchandising, and quality assurance for site releases.
• Coordinate email and SMS campaign setup, audience segmentation, and measurement with the Marketing team.
• Use website, search, and e-commerce data to recommend improvements to traffic acquisition, customer journeys, conversion opportunities, and campaign landing experiences.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Analytics, Economics, Digital Media, or a related field preferred; equivalent education and relevant experience will be considered.
• 2+ years of experience in digital marketing, performance marketing, paid media, marketing analytics, e-commerce marketing, or a related field preferred.
• Hands‑on experience with digital advertising platforms such as Google Ads, Meta Ads Manager, Google Shopping/Performance Max, or Amazon Advertising.
• Experience with Google Analytics 4, digital reporting tools, advanced spreadsheet analysis, and preferably dashboards or scorecards.
• Working knowledge of SEO, paid search, paid social, e-commerce measurement, conversion funnels, audience targeting, campaign testing, product feeds, and site merchandising.
• Strong understanding of digital marketing KPIs with the ability to interpret imperfect or conflicting data, question attribution, identify meaningful patterns, and translate findings into practical recommendations.
• Strong analytical, critical‑thinking, organizational, problem‑solving, and communication skills, with the ability to manage multiple campaigns and collaborate across Marketing, Content, Product, E‑Commerce, Web, and leadership teams.

Key Attributes for Success

The successful candidate will be analytical, commercially minded, curious, and data driven. They should enjoy testing ideas, challenging assumptions, finding the “why” behind performance, and turning data into specific actions. This individual must be comfortable balancing strategic thinking with hands‑on campaign execution and working closely with content and production teams without owning the creative process.

This role is joining at a point where much of Boombah’ s digital measurement infrastructure is being rebuilt. The successful candidate will help define how digital performance is tracked and evaluated, rather than simply reporting against systems that already exist.