Growth-Focused Demand Gen Manager

Instant; Georgia; On-site; USD 110,000 - 160,000; Full time

Job summary

Instant Financial seeks a Demand Generation Manager to own and scale integrated demand generation programs. You will lead strategy and hands-on execution across paid, owned, and earned channels, collaborating with sales to drive pipeline quality and velocity for a fast-growing fintech platform serving hourly-workforce employers.

The role requires 5+ years in B2B demand gen, expertise with Google Ads/LinkedIn Ads, marketing automation, and HubSpot.

Qualifications

• 5+ years of B2B demand generation experience in SaaS/HR tech/payroll tech.
• Hands-on in paid digital campaigns (Google/LinkedIn) and content syndication/ABM.

Responsibilities

• Own the demand generation strategy and calendar across paid, owned, and earned channels to build qualified pipeline.
• Design and optimize multi-channel campaigns targeting HR, payroll, total rewards decision-makers at large hourly-workforce employers.
• Partner with Sales to define lead scoring, MQL/SQL criteria, and SLA for handoffs.
• Build nurture programs to move leads through the funnel and improve conversions.
• Manage budget and tech stack (marketing automation, CRM, analytics) to maximize pipeline ROI.
• Stand up ABM programs with enterprise sales and report on pipeline sourced/influenced and channel ROI.

Skills

B2B Demand Gen

Paid Digital Ads

ABM

HubSpot CRM

Lead Scoring & Nurturing

Analytics & Funnels

Communication

HR/payroll familiarity

Education

Bachelor's degree in Marketing/Business

Tools

Marketing Automation

CRM Systems

Job description

Instant Financial seeks a Demand Generation Manager to own and scale integrated demand generation programs. You will lead strategy and hands-on execution across paid, owned, and earned channels, collaborating with sales to drive pipeline quality and velocity for a fast-growing fintech platform serving hourly-workforce employers.

The role requires 5+ years in B2B demand gen, expertise with Google Ads/LinkedIn Ads, marketing automation, and HubSpot.