Growth-Focused Customer Marketing Manager

OpenLoop Health, Inc.; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

OpenLoop Health, Inc. seeks a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns in collaboration with Sales and Customer Success. You will help customers discover, understand, and deploy opportunities to better serve patients.

You will expand reach of OpenLoop's offerings, building strategy and infrastructure to turn customers into long-term partners through integrated, product-led growth campaigns and data-driven insights.

Qualifications

• 3-5 years in customer or lifecycle marketing at a B2B company.
• Experience with one-to-one account planning and broad campaigns.
• Ability to analyze data to identify growth opportunities.

Responsibilities

• Strategic Account Planning: partner with Customer Success on account planning for strategic accounts.
• Broad-Based Customer Campaigns: develop campaigns across channels to expand customer adoption.
• Customer Education Content: create best-practice materials for clients.
• Integrated Campaign Execution: run end-to-end campaigns across email, events, content.
• Product-Led Growth: drive awareness and adoption of new products within existing customers.
• Data-Driven Opportunity Identification: uncover cross-sell and upsell opportunities from usage data.
• Reporting & Insights: own marketing data and report progress to stakeholders.
• Program Leadership: lead ideation through execution and reporting.

Skills

Lifecycle marketing

Data analysis

Email campaigns

Cross-functional collaboration

AI-assisted drafting

Tools

HubSpot

Job description

OpenLoop Health, Inc. seeks a Customer Marketing Manager to design, operate, and lead end-to-end customer marketing campaigns in collaboration with Sales and Customer Success. You will help customers discover, understand, and deploy opportunities to better serve patients.

You will expand reach of OpenLoop's offerings, building strategy and infrastructure to turn customers into long-term partners through integrated, product-led growth campaigns and data-driven insights.