Growth-Focused Content Marketing Manager

AppLovin; New Rochelle (NY); On-site; USD 170,000 - 243,000; Full time

Benefits offered by this job

Equity eligible

Health Insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

Paid Time Off

Job summary

AppLovin Ads is seeking a skilled content writer to own the advertiser content program end to end, from calendar planning to publishing and performance tracking. You’ll craft content that helps consumer advertisers launch on AppLovin Ads and scale their campaigns.

You’ll develop playbooks, tutorials, and guides, create seasonal campaigns around moments like BFCM and Q1, and iterate based on what works. The role requires exceptional writing, fast execution, and the ability to build a content

Qualifications

• Exceptional writer who can distill complex advertising topics into clear, polished content.
• Moves fast and prefers publishing and iterating over perfection.
• Self-directed; builds own content calendar without a ready-made playbook.
• 3+ years writing content for performance marketing or adtech audiences.

Responsibilities

• Own the advertiser content program end to end: calendar, write, publish, track, and iterate.
• Create content to accelerate consumer advertisers launching on AppLovin Ads.
• Build playbooks, tutorials, and guides to help advertisers succeed after launch.
• Create seasonal content campaigns around key moments like BFCM and Q1.
• Track performance and kill what isn’t working to drive launches and scale.

Skills

Exceptional writing

Fast execution

Self-directed

Content strategy

Adtech knowledge

Tools

PostHog

Superset

Trino

Job description

AppLovin Ads is seeking a skilled content writer to own the advertiser content program end to end, from calendar planning to publishing and performance tracking. You’ll craft content that helps consumer advertisers launch on AppLovin Ads and scale their campaigns.

You’ll develop playbooks, tutorials, and guides, create seasonal campaigns around moments like BFCM and Q1, and iterate based on what works. The role requires exceptional writing, fast execution, and the ability to build a content