Content Marketing Manager

AppLovin; Palo Alto (CA); On-site; USD 153,000 - 200,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

Paid holidays

Job summary

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

What you’ll do includes owning the advertiser content program end to end, creating content that resonates, and ensuring advertisers have guides and playbooks to succeed.

Qualifications

• You are an exceptional writer who distills complex ad topics clearly.
• You move fast and prefer publishing and iterating over perfection.
• You are self-directed and will build your own content playbook.
• Nice to have: 3+ years writing for performance marketing or adtech.

Responsibilities

• Own the advertiser content program end to end: calendar, pieces, distribution, publishing, performance tracking and iteration.
• Create content that accelerates consumer advertisers launching on AppLovin Ads.
• Provide advertisers with information needed for success and build playbooks, tutorials and guides.
• Create seasonal content campaigns around key moments like BFCM and Q1.
• Track what’s working and kill what isn’t to drive advertiser launches and scaling.

Skills

Content writing

Content strategy

Adtech familiarity

Video scripting

Tools

PostHog

Superset

Trino

Job description

About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About The Role

AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do.

What You’ll Do

• Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
• Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
• Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
• Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
• Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin.

What We’re Looking For

• You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor.
• You move fast and would rather publish and iterate than wait until something is perfect.
• You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute.

Nice to have

• 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to.
• Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report.
• Video scripting or production experience.
• Ad platform background - you've marketed to advertisers, not just to consumers.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Compensation and Benefits

• Other Types of Pay: Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to [e-mail].

CA Base Pay Range

$153,000—$200,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [e-mail]

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

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