Growth-Focused B2B Marketing & Communications Lead

IGEN; Appleton (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

IGEN seeks a Senior Digital Marketing & Communications Specialist to lead digital marketing initiatives, content development, and integrated campaigns across channels from its Appleton HQ. You will partner with marketing, sales, product, and leadership to deliver high-impact content and demand generation programs.

The role emphasizes autonomy, brand consistency, and leveraging AI tools to improve efficiency and effectiveness in marketing execution. Occasional travel may be required.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
• 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
• Experience managing website content using WordPress, including page creation and landing page development.
• Professional marketing assets created with Canva and Adobe Creative Suite; proficient in PowerPoint.
• Experience creating marketing content across blogs, emails, presentations, websites, webinars, and social media.
• Familiarity with digital marketing channels and marketing automation platforms; HubSpot preferred.
• Strong written and verbal communication with attention to detail.
• Excellent organizational and project management skills and ability to manage multiple projects and deadlines.
• Portfolio showing website, presentation, digital marketing, and creative work.
• Ability to travel occasionally for events.

Responsibilities

• Own day-to-day management, optimization, and maintenance of the company website to support objectives.
• Lead development of digital and visual marketing assets aligned with brand standards.
• Create marketing content and deliverables including thought leadership, case studies, solution messaging, and campaigns.
• Support webinars and virtual events from registration to post-event follow‑up.
• Execute and optimize integrated campaigns across digital channels using insights and feedback.
• Partner with marketing initiatives and co‑branded programs with partners.
• Provide design and production support for customer presentations and sales collateral.
• Assist with event marketing: booth graphics, signage, and materials.
• Utilize AI-enabled tools to improve productivity and content quality.
• Uphold company values and drive continuous improvement and quality control.
• Pursue ongoing professional development and compliance with policies.

Skills

Content creation

Campaign strategy

Cross-functional collaboration

Project management

Strong communication

Attention to detail

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field

Tools

WordPress

Canva

Adobe Creative Suite

Microsoft PowerPoint

HubSpot / CRM

Job description

IGEN seeks a Senior Digital Marketing & Communications Specialist to lead digital marketing initiatives, content development, and integrated campaigns across channels from its Appleton HQ. You will partner with marketing, sales, product, and leadership to deliver high-impact content and demand generation programs.

The role emphasizes autonomy, brand consistency, and leveraging AI tools to improve efficiency and effectiveness in marketing execution. Occasional travel may be required.