Senior Digital Marketing & Communications Lead

IGEN; Appleton (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

IGEN, a U.S. Venture company, is seeking a Senior Digital Marketing & Communications Specialist in Appleton, WI to drive pipeline growth and brand presence across digital channels.

You will own content, campaigns, and thought leadership, collaborating with sales, product, and leadership teams to deliver integrated programs. The role emphasizes data-driven optimization, stakeholder alignment, and a strong portfolio of marketing assets across blogs, webinars, events, and customer stories.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
• 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
• Experience managing website content using a CMS (WordPress preferred).
• Experience creating professional marketing assets using Canva and Adobe Creative Suite.

Responsibilities

• Own the day-to-day management and optimization of the company website.
• Lead development of digital and visual marketing assets.
• Develop and execute high-impact marketing content and campaigns.
• Support webinars and virtual events planning and execution.
• Execute integrated marketing campaigns across digital channels.
• Collaborate on partner marketing initiatives with co-branded programs.
• Provide design and production support for sales collateral and presentations.
• Assist with event marketing and booth assets.
• Leverage AI-enabled tools to improve productivity and content quality.
• Live company values and drive continuous improvement and learning.

Skills

B2B Marketing

Content Marketing

Campaign Management

Digital Channels

Marketing Automation

HubSpot

Webinars

AI Tools

Project Management

Travel Occasionally

Education

Bachelor's degree in Marketing

Tools

WordPress CMS

Canva

Adobe Creative Suite

PowerPoint

HubSpot

Job description

IGEN, a U.S. Venture company, is seeking a Senior Digital Marketing & Communications Specialist in Appleton, WI to drive pipeline growth and brand presence across digital channels.

You will own content, campaigns, and thought leadership, collaborating with sales, product, and leadership teams to deliver integrated programs. The role emphasizes data-driven optimization, stakeholder alignment, and a strong portfolio of marketing assets across blogs, webinars, events, and customer stories.