Senior Digital Marketing and Communications Specialist

IGEN; Appleton (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

IGEN, a U.S. Venture company, is seeking a Senior Digital Marketing & Communications Specialist in Appleton, WI to drive pipeline growth and brand presence across digital channels.

You will own content, campaigns, and thought leadership, collaborating with sales, product, and leadership teams to deliver integrated programs. The role emphasizes data-driven optimization, stakeholder alignment, and a strong portfolio of marketing assets across blogs, webinars, events, and customer stories.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
• 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
• Experience managing website content using a CMS (WordPress preferred).
• Experience creating professional marketing assets using Canva and Adobe Creative Suite.

Responsibilities

• Own the day-to-day management and optimization of the company website.
• Lead development of digital and visual marketing assets.
• Develop and execute high-impact marketing content and campaigns.
• Support webinars and virtual events planning and execution.
• Execute integrated marketing campaigns across digital channels.
• Collaborate on partner marketing initiatives with co-branded programs.
• Provide design and production support for sales collateral and presentations.
• Assist with event marketing and booth assets.
• Leverage AI-enabled tools to improve productivity and content quality.
• Live company values and drive continuous improvement and learning.

Skills

B2B Marketing

Content Marketing

Campaign Management

Digital Channels

Marketing Automation

HubSpot

Webinars

AI Tools

Project Management

Travel Occasionally

Education

Bachelor's degree in Marketing

Tools

WordPress CMS

Canva

Adobe Creative Suite

PowerPoint

HubSpot

Job description

Marketing professionals: IGEN is hiring! We’re looking for a Senior Digital Marketing & Communications Specialist who can serve as a true utility player, moving between content, digital campaigns, communications, and strategy while hitting the ground running. I’ve been with U.S. Venture for three years, and the growth I’ve seen at IGEN during that time has been significant. This is an opportunity to join a growing team, take ownership of meaningful work, and help shape how we bring our brand and solutions to market.

Posted by: Emily Larabell, Senior Demand Generation and Marketing Ops Specialist

We're hiring! Are you passionate about digital marketing, demand generation, content strategy, and building campaigns that make a measurable impact? IGEN is looking for a Senior Digital Marketing & Communications Specialist to join our growing marketing team.

In this role, you'll have the opportunity to:

• Develop and execute integrated marketing campaigns
• Create compelling content across digital channels
• Drive demand generation and lead nurturing initiatives
• Collaborate across teams to support product launches, events, and thought leadership
• Use data and analytics to continuously optimize performance

At IGEN, you'll work alongside a collaborative team that's passionate about solving complex tax and compliance challenges through innovative technology.

If you're looking for a role where your ideas matter and your work has a direct impact on business growth, we'd love to hear from you.

POSITION SUMMARY

The Senior Digital Marketing & Communications Specialist serves as a key contributor responsible for leading the execution of digital marketing and communications initiatives that drive pipeline growth, strengthen brand awareness, and support business objectives across all product lines. This role operates with a high degree of autonomy and serves as a trusted partner to marketing, sales, product, and leadership teams by developing high-impact marketing content, managing digital channels, and delivering integrated marketing programs.

The position owns critical B2B marketing assets and communication channels, provides recommendations on content and campaign effectiveness, and ensures marketing initiatives are aligned with business priorities while maintaining brand consistency and a high standard of execution.

Preferred location for this position is our Corporate Headquarters in Appleton, WI.

JOB RESPONSIBILITIES

• Own the day-to-day management, optimization, and continuous improvement of the company website, including content planning, landing page development, user experience enhancements, and ongoing maintenance that supports business and marketing objectives.
• Lead the development of digital and visual marketing assets, including sales collateral, social media graphics, website graphics, and other marketing materials that align with brand standards.
• Develop and execute high-impact marketing content and deliverables, including thought leadership, customer success stories, solution messaging, sales enablement materials, and digital campaigns that support demand generation and customer engagement.
• Support the planning and execution of webinars and virtual events, including registration pages, presentation production, attendee communications, and post-event follow-up.
• Execute and optimize integrated marketing campaigns across digital channels, leveraging performance insights and stakeholder feedback to drive engagement and business results.
• Serve as a primary marketing resource for partner marketing initiatives, developing co-branded programs, campaigns, and assets that strengthen strategic partnerships and market presence.
• Provide design and production support for customer presentations, proposal graphics, sales collateral, and other marketing materials.
• Assist with event marketing by creating booth graphics, signage, promotional materials, presentations, and other event-related assets.
• Utilize AI-enabled marketing tools and emerging technologies that improve productivity, enhance content quality, and increase the efficiency of marketing execution.
• Live our values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit
• Find A Better Way by championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization
• Continuously learn and develop self professionally
• Support corporate efforts for safety, government compliance, and all other company policies & procedures
• Perform other related duties as required and assigned

QUALIFICATIONS

Required:

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
• 4-7 years of experience in B2B marketing, digital marketing, or marketing communications.
• Experience managing website content using a content management system (WordPress preferred), including page creation, content updates, and landing page development.
• Demonstrated experience creating professional marketing assets using Canva, Adobe Creative Suite (or similar design tools), and Microsoft PowerPoint.
• Experience creating marketing content across multiple formats, including blogs, email campaigns, presentations, website content, webinars, and social media.
• Familiarity with digital marketing channels, including websites, email marketing, and social media.
• Experience with marketing automation platforms and CRM systems (HubSpot preferred).
• Familiarity with webinar platforms and virtual event support.
• Experience utilizing AI-enabled tools to improve marketing productivity and content development.
• Strong written and verbal communication skills with exceptional attention to detail.
• Excellent organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Portfolio demonstrating website, presentation, digital marketing, and creative work.
• Ability to travel occasionally in support of marketing events.

DIVISION:

IGEN

U.S. Venture will not offer sponsorship for employment status (including, but not limited to, H-1B, TN, E-3, F1, CPT, OPT, STEM OPT, visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require U.S. Venture’s sponsorship to continue to work legally in the United States. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency except when there is a specific business need.

U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there is no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, U.S. Venture shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of U.S. Venture.

U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at [phone].

91-00-910-0000

About Us

For 75 years, U.S. Venture, Inc. has been recognized as an innovative leader in the distribution of renewable and traditional energy products, lubricants, tires, parts, and using data-driven insights to manage energy and information in the global movement of goods. U.S. Venture delivers creative, sustainable solutions that give their customers a competitive edge, and enable the company to support the communities in which they live, work, and play. Through the values lived by their family of brands, U.S. Energy, U.S. AutoForce, Breakthrough, U.S. Lubricants, and IGEN, U.S. Venture seeks new ways to drive business success while being steadfast in its commitment to making the world a better place.

Our Culture

Our success is our people. We live for the pursuit of bold ideas, making a positive impact, and achieving our full potential. Our work inspires us to find a better way to change the world.

Great Place to Work-Certified

We’ve been recognized as a top organization for the positive culture and team member experiences we’ve built and grown over time.