Growth-Focused Acquisition Marketing Specialist

XANTERRA TRAVEL COLLECTION; Kirby Corner (VT); On-site; USD 60,000 - 90,000; Full time

Job summary

Country Walkers and VBT Bicycling Vacations is seeking an energetic Marketing Specialist to drive the Acquire phase of the customer journey. You will own new-contact acquisition through word-of-mouth, organic search (SEO and AI), paid social, and print prospecting, serving as the primary liaison with agency partners and internal teams.

The role requires 3+ years in digital marketing, hands-on CRM experience, and the ability to optimize campaigns across multiple channels to deliver high-quality

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, business, analytics, or related field.
• 3+ years in acquisition, growth, paid media, SEO, or digital marketing; large purchase categories preferred.
• Experience managing paid social campaigns and vendor relationships.
• Working knowledge of organic search fundamentals; AI/answer-engine optimization a plus.
• Hands-on experience with a CRM or customer data platform.
• Knowledge of campaign analytics, testing, audience segmentation, and performance reporting.

Responsibilities

• Develop and execute new-contact acquisition campaigns across word-of-mouth, organic search, paid social, and print prospecting.
• Build referral and group programs to drive shareable experiences for guests.
• Lead organic search visibility strategy with vendor and creative teams; optimize content structure and schema markup.
• Manage print prospecting campaigns, targeting lookalike lists and optimizing landing pages.
• Translate business priorities into coordinated acquisition programs and measurements.
• Monitor channel performance, adjust spend for cost efficiency, and report results.

Skills

Paid media

Analytics

CRM

Vendor management

Education

Bachelor's degree in marketing, communications, business, analytics, or related field

Job description

Country Walkers and VBT Bicycling Vacations is seeking an energetic Marketing Specialist to drive the Acquire phase of the customer journey. You will own new-contact acquisition through word-of-mouth, organic search (SEO and AI), paid social, and print prospecting, serving as the primary liaison with agency partners and internal teams.

The role requires 3+ years in digital marketing, hands-on CRM experience, and the ability to optimize campaigns across multiple channels to deliver high-quality