Growth Marketing Director for Travel Customer Acquisition

EF Adventures; Cambridge (MA); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Professional growth opportunities

Generous vacation and holidays

Travel opportunities

401(k) with company match

Comprehensive health coverage

Job summary

EF Adventures in Cambridge, MA is seeking a marketing leader to own the growth strategy, building end-to-end plans to acquire new customers, drive qualified traffic, and convert leads into bookings across paid, social, creator content, ecommerce, CRM, events, and more.

The role is both strategic and hands-on in a small, early-stage team; you’ll manage agencies, build the investment case, and partner with the GM to steer the company’s marketing progress.

Qualifications

• 10+ years in marketing with deep experience in digital customer acquisition and team leadership.
• Experience managing digital and creative agencies.
• Hands-on depth in paid search and paid social, with strong analytics.
• Proven ability to forecast, justify budgets, and measure marketing impact.
• Experience applying AI to marketing work and driving cross-functional initiatives.

Responsibilities

• Develop end-to-end growth strategies to acquire customers and increase bookings.
• Own multi-channel acquisition, including paid media, social, CRM, events and partnerships.
• Lead agency management, testing, and optimization to maximize ROI.
• Partner with cross-functional teams and the GM to steer marketing investments.
• Build measurement frameworks and use data to tell performance stories.

Skills

Digital marketing

Customer acquisition

Team leadership

Paid search

Paid social

Analytics

AI in marketing

Agency management

Cross-functional collaboration

Measurement & forecasting

Job description

EF Adventures in Cambridge, MA is seeking a marketing leader to own the growth strategy, building end-to-end plans to acquire new customers, drive qualified traffic, and convert leads into bookings across paid, social, creator content, ecommerce, CRM, events, and more.

The role is both strategic and hands-on in a small, early-stage team; you’ll manage agencies, build the investment case, and partner with the GM to steer the company’s marketing progress.