Growth & Experimentation Lead — NA Growth Strategy

Zurich Cover-More; Michigan; Hybrid; USD 83,000 - 88,000; Full time

Benefits offered by this job

Hybrid work model

Annual and personal leave

Parental leave

Health insurance

Job summary

Zurich Cover-More is seeking a Growth & Experimentation Manager to lead NA optimization across direct-to-consumer sites and partner purchase flows. You will translate commercial strategies into experimentation roadmaps, orchestrate cross-functional teams, and drive high-value optimization across the U.S.

and Canada. This strategic role emphasizes learning, customer centricity, and collaboration with senior stakeholders.

Qualifications

• 7+ years of relevant experience in digital, growth, optimization, experimentation, or related disciplines, including senior program leadership experience.
• Demonstrated ability to understand business and partner strategy and translate it into experimentation priorities, hypotheses, and long-term learning agendas.
• Proven success influencing and mobilizing cross-functional teams without direct line management responsibility.
• Deep experience with test-and-learn methodologies, experimental design, A/B and multivariate testing, and optimization programs at scale.
• Strong commercial acumen, with the ability to connect experimentation outcomes to broader business and partner performance.
• Excellent executive communication skills, including the ability to clearly explain complex analytical and strategic concepts to very senior, non-technical audiences.
• Strong understanding of UX/UI and conversion optimization principles within purchase flows and e-commerce environments.
• Experience operating in global, multi-stakeholder environments across time zones.
• High degree of integrity and a strong risk-management mindset, with a clear focus on protecting customer trust.
• Experience with Adobe Analytics, Adobe Experience Manager, or similar platforms preferred.

Responsibilities

• Own the end-to-end optimization and growth strategy across the U.S. and Canada, spanning Zurich-owned digital properties and deeply embedded partner purchase flows.
• Understand, challenge, and interpret business strategy for both direct-to-consumer channels and key partners, translating commercial objectives, constraints, and partner dynamics into experimentation and growth agendas.
• Serve as the central conductor of experimentation, orchestrating inputs from product, data science, UX, content, and analytics into a single prioritized optimization roadmap.
• Define what gets tested, where, and in what sequence, focusing experimentation effort on the highest-value strategic opportunities rather than isolated test wins.
• Lead through influence rather than direct authority, pushing and aligning cross-functional teams to deliver against shared optimization priorities.
• Translate analytical insight and test outcomes into clear decisions, direction, and narrative, converting learning into sustained commercial value.
• Drive test ideation, experimentation design, and delivery at scale, balancing speed, rigor, regulatory requirements, partner constraints, and customer experience.
• Own optimization performance narratives end-to-end, from strategic rationale and experiment design through executive-level reporting and recommendations.
• Walk confidently into senior executive and partner forums, persuasively articulating optimization strategy, tradeoffs, outcomes, and next steps.
• Ensure all optimization activity complies with legal, compliance, brand, accessibility, and partner requirements.

Skills

Growth optimization

Experimentation

A/B testing

Cross-functional leadership

Executive communication

UX/UI understanding

Conversion optimization

Global collaboration

Risk management

Adobe Analytics

Tools

Adobe Analytics

Adobe Experience Manager

Job description

Zurich Cover-More is seeking a Growth & Experimentation Manager to lead NA optimization across direct-to-consumer sites and partner purchase flows. You will translate commercial strategies into experimentation roadmaps, orchestrate cross-functional teams, and drive high-value optimization across the U.S.

and Canada. This strategic role emphasizes learning, customer centricity, and collaboration with senior stakeholders.