Growth-Driven VP of Marketing for Freight Intelligence

GenLogs Corporation; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

GenLogs Corporation seeks a strategic VP of Marketing to lead global GTM across five core verticals. You will own brand positioning, demand generation, product marketing, and communications, translating AI telemetry data into ROI-focused narratives for fleet owners, insurers, shippers, and public sector leaders.

You will build and guide a high-impact marketing organization, define key metrics, and partner with Product and Engineering to launch data products and industry thought leadership across

Qualifications

• 10+ years of progressive B2B marketing leadership experience in SaaS, enterprise data analytics, AI, or supply chain technology.

Responsibilities

• Vertical GTM & Positioning Strategy: Build vertical-specific messaging for five buyer personas (Small Carriers, LSPs, Shippers, Insurance, Public Sector).
• Demand Generation & Pipeline Growth: Own full-funnel marketing to drive enterprise and public sector pipeline; implement ABM at scale.
• Product Marketing & Thought Leadership: Launch features and data products; author white papers and ROI tools; establish thought leadership.

Skills

Leadership

Marketing strategy

ABM

Data-driven storytelling

Executive communication

Job description

GenLogs Corporation seeks a strategic VP of Marketing to lead global GTM across five core verticals. You will own brand positioning, demand generation, product marketing, and communications, translating AI telemetry data into ROI-focused narratives for fleet owners, insurers, shippers, and public sector leaders.

You will build and guide a high-impact marketing organization, define key metrics, and partner with Product and Engineering to launch data products and industry thought leadership across