Growth-Driven User Acquisition Manager (Paid Channels)

Inkitt; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401k plan

Health benefits

Professional coaching

Team-building events

Galatea app access

CandyJarTV app access

Self-development books budget

Charity donation at 1 year anniversary

Free lunch in office

Job summary

Inkitt in San Francisco is seeking a hands-on Growth Marketing professional to own paid user acquisition across channels, design experiments, and optimize campaigns for efficient growth. You will partner with Growth, Product, Creative, and Analytics to turn data into actionable strategies that boost engagement and long-term revenue.

The role rewards ownership, rapid iteration, and ongoing learning in a fast-moving entertainment-tech company.

Qualifications

• 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel.
• Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs.
• Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions.
• Experience designing and executing structured testing roadmaps and experimentation frameworks.
• Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams.
• Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact.
• Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset.
• Builder mentality with a bias toward action, rapid iteration, and continuous learning.
• Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred.
• Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus.

Responsibilities

• Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
• Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
• Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
• Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
• Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
• Translate data and campaign insights into actionable recommendations that improve performance at scale.
• Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
• Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
• Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

Skills

Performance marketing

Campaign strategy

A/B testing

Analytics

Cross-functional collaboration

Mobile attribution

Growth mindset

Tools

Google Analytics

Google Ads

Job description

Inkitt in San Francisco is seeking a hands-on Growth Marketing professional to own paid user acquisition across channels, design experiments, and optimize campaigns for efficient growth. You will partner with Growth, Product, Creative, and Analytics to turn data into actionable strategies that boost engagement and long-term revenue.

The role rewards ownership, rapid iteration, and ongoing learning in a fast-moving entertainment-tech company.