User Acquisition Manager

Inkitt; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401k plan

Health benefits

Professional coaching

Team-building events

Galatea app access

CandyJarTV app access

Self-development books budget

Charity donation at 1 year anniversary

Free lunch in office

Job summary

Inkitt in San Francisco is seeking a hands-on Growth Marketing professional to own paid user acquisition across channels, design experiments, and optimize campaigns for efficient growth. You will partner with Growth, Product, Creative, and Analytics to turn data into actionable strategies that boost engagement and long-term revenue.

The role rewards ownership, rapid iteration, and ongoing learning in a fast-moving entertainment-tech company.

Qualifications

• 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel.
• Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs.
• Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions.
• Experience designing and executing structured testing roadmaps and experimentation frameworks.
• Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams.
• Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact.
• Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset.
• Builder mentality with a bias toward action, rapid iteration, and continuous learning.
• Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred.
• Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus.

Responsibilities

• Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
• Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
• Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
• Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
• Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
• Translate data and campaign insights into actionable recommendations that improve performance at scale.
• Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
• Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
• Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

Skills

Performance marketing

Campaign strategy

A/B testing

Analytics

Cross-functional collaboration

Mobile attribution

Growth mindset

Tools

Google Analytics

Google Ads

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

• Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
• Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
• Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
• Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
• Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
• Translate data and campaign insights into actionable recommendations that improve performance at scale.
• Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
• Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
• Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment

What You'll Bring:

• 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
• Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
• Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
• Experience designing and executing structured testing roadmaps and experimentation frameworks
• Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
• Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
• Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
• Builder mentality with a bias toward action, rapid iteration, and continuous learning
• Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
• Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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120000 - 150000 USD a year

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.