Omnichannel Shopper Marketing Director

FoodStory Brands, LLC; Phoenix (AZ); On-site; USD 86,000 - 114,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) profit sharing

Vacation

Holidays

Floating holidays

Long-term disability

Life insurance

Sick leave

Job summary

FoodStory Brands, LLC is seeking a Director of Digital & Shopper Marketing to lead omnichannel shopper initiatives for its brands in Phoenix. You will drive consumer engagement, retailer collaboration, and sales growth through data-driven programs, overseeing campaign planning, media strategy, and performance analysis.

The role requires 10+ years in digital/retail marketing and 5+ years in shopper marketing, with strong budgeting, Excel/PowerPoint skills, and cross-functional leadership.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, or related field.
• 10+ years of experience in digital marketing, or retail-focused brand marketing.
• 5+ years of Shopper Marketing experience, preferred.
• Proven success in leading cross-functional teams and executing high-impact marketing programs.
• Strong analytical and budgeting skills; high proficiency in Excel and PowerPoint.
• Deep understanding of retailer dynamics, shopper behavior, and omnichannel marketing tactics.
• Experience managing paid media campaigns and agency/vendor relationships.
• Excellent communication, presentation, and interpersonal skills.
• Entrepreneurial mindset with a strategic and creative approach to problem-solving.
• Ability to manage multiple projects in a fast-paced, dynamic environment.

Responsibilities

• Lead the development and execution of shopper and omnichannel marketing campaigns across multiple platforms and retail partners.
• Own strategic planning, performance forecasting, budget management, and third-party agency relationships.
• Collaborate with leadership to define and implement strategic shopper marketing initiatives aligned with brand and business goals.
• Oversee paid media strategy and execution, including performance tracking and optimization.
• Leadership of Digital and Shopper Marketing coordinator
• Develop and present campaign recaps and performance reports to internal stakeholders and retail partners.
• Manage department contracts, vendor relationships, and invoice reconciliation.
• Partner cross-functionally with Sales, Operations, and Brand Marketing to ensure alignment and execution excellence.
• Stay current on retail trends, consumer behavior, and marketing innovations to inform strategy and execution.

Skills

Digital marketing

Shopper marketing

Cross-functional leadership

Analytical skills

Budgeting

Excel

PowerPoint

Retail dynamics

Paid media

Communication

Education

Bachelor's degree or higher in Marketing/Advertising/related field

Tools

Excel

PowerPoint

Job description

FoodStory Brands, LLC is seeking a Director of Digital & Shopper Marketing to lead omnichannel shopper initiatives for its brands in Phoenix. You will drive consumer engagement, retailer collaboration, and sales growth through data-driven programs, overseeing campaign planning, media strategy, and performance analysis.

The role requires 10+ years in digital/retail marketing and 5+ years in shopper marketing, with strong budgeting, Excel/PowerPoint skills, and cross-functional leadership.