Growth-Driven Product Marketing Manager, New Verticals

Hinge Health; San Francisco (CA); Hybrid; USD 136,000 - 204,000; Full time

Benefits offered by this job

Equity

Hybrid work arrangement

Job summary

Hinge Health in San Francisco is seeking a Product Marketing Manager, New Verticals to lead GTM strategy for expanding offerings. You will translate complex clinical products into clear messaging, build launch assets, craft positioning, and guide live enablement with cross-functional partners.

In this role you’ll own product marketing for new verticals, align with Health Services for approvals, and drive client adoption through coordinated communications and resources.

Qualifications

• Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
• Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
• Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.

Responsibilities

• Own GTM strategy and execution for new verticals, aligning with product roadmap and stakeholder priorities.
• Create messaging, slides, FAQs, and resources to support health-plan approvals and client conversations.
• Lead enablement sessions and coordinate with Health Services, Client Success, Product, and Clinical partners to move decisions forward.

Job description

Hinge Health in San Francisco is seeking a Product Marketing Manager, New Verticals to lead GTM strategy for expanding offerings. You will translate complex clinical products into clear messaging, build launch assets, craft positioning, and guide live enablement with cross-functional partners.

In this role you’ll own product marketing for new verticals, align with Health Services for approvals, and drive client adoption through coordinated communications and resources.