Senior Product Marketing Manager - Growth & GTM

Pearson; Madison (WI); Sur place; USD 70 000 - 120 000; Plein temps

Résumé du poste

Pearson is seeking an Advanced Specialist, Product Marketing to shape go-to-market strategy for its top product portfolio. You will lead plans from strategy through execution, collaborating with internal and external creative teams to drive adoption and revenue.

The role focuses on building growth programs, competitive marketing, and high-impact buyer content, requiring 8+ years in product marketing and strong storytelling skills. Hybrid work options and clear performance metrics are available.

Qualifications

• 8+ years of product marketing experience in a global organization (B2B, enterprise, SaaS, technology)
• Experience in competitive marketing, positioning, and SEO
• Proven ability to develop and execute go-to-market plans from strategy to activation and measurement
• Strong writing and storytelling skills to translate complex offerings into clear narratives
• Excellent project leadership, cross-functional alignment, and timely delivery
• Analytical mindset with ability to measure performance and optimize outcomes

Responsabilités

• Serve as a strategic product marketing partner for assigned projects, translating offerings into compelling market narratives
• Develop and execute go-to-market plans with clear objectives, audiences, and milestones
• Conduct competitive and market analysis using buyer research, review sites, and data sources
• Create differentiated positioning, buyer guides, sales enablement, and product marketing assets
• Partner with Digital teams on SEO, paid and organic activation, and campaign execution
• Manage multiple projects and shifting priorities with transparency and follow-through

Connaissances

Product marketing

Go-to-market planning

Competitive marketing

Storytelling

Cross-functional leadership

Analytics

ROI measurement

Description du poste

Pearson is seeking an Advanced Specialist, Product Marketing to shape go-to-market strategy for its top product portfolio. You will lead plans from strategy through execution, collaborating with internal and external creative teams to drive adoption and revenue.

The role focuses on building growth programs, competitive marketing, and high-impact buyer content, requiring 8+ years in product marketing and strong storytelling skills. Hybrid work options and clear performance metrics are available.