Senior Product Marketing Strategist

Pearson; Honolulu (HI); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson seeks an Advanced Specialist, Product Marketing Manager to shape go-to-market for our top product portfolio. You will lead strategy through execution, partnering with internal and external creative teams across global markets.

In this high-impact role, you will build growth programs, competitive marketing, and buyer-focused content, translating complex offerings into compelling narratives for buyers, sellers, and executives. Remote/hybrid options are evaluated with location flexibility.

Qualifications

• 8+ years of product marketing experience within a global organization.
• Demonstrated experience in competitive marketing and differentiation.
• Proven ability to develop and execute go-to-market plans from strategy to activation.
• Strong project leadership and cross-functional collaboration.
• Excellent writing and storytelling skills for buyers and executives.
• Analytical mindset with ROI measurement.
• Ability to adapt in a flexible project-based role.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects.
• Develop and execute go-to-market plans with clear objectives.
• Conduct competitive and market analysis using buyer research, search behavior, review sites, and other data sources.
• Create differentiated positioning, messaging, buyer guides, sales enablement, case studies, pitch materials, and assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment and follow-through.

Skills

Product marketing

Competitive marketing

Go-to-market planning

Storytelling

ROI analysis

Cross-functional leadership

Written communication

Job description

Pearson seeks an Advanced Specialist, Product Marketing Manager to shape go-to-market for our top product portfolio. You will lead strategy through execution, partnering with internal and external creative teams across global markets.

In this high-impact role, you will build growth programs, competitive marketing, and buyer-focused content, translating complex offerings into compelling narratives for buyers, sellers, and executives. Remote/hybrid options are evaluated with location flexibility.