Hybrid Product Marketing Manager: Growth & Launch Leader

Rsgroup; Fort Worth (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Job summary

RS Group in Fort Worth, TX seeks a Product Marketing Manager to drive end-to-end product commercialization, aligning cross-functional teams around a shared growth strategy that maximizes value for customers, suppliers, and the business.

This role bridges Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce, leading launches, go-to-market plans, messaging, and lifecycle management to deliver measurable revenue growth.

Qualifications

• 5-8+ years in Product Marketing, Product Management, or related B2B roles.
• Experience developing and executing go-to-market, commercialization, or growth strategies.
• Proven track record leading cross-functional initiatives and influencing stakeholders.
• Experience using market, customer, and business data to drive decisions.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.

Skills

Go-to-market

Cross-functional leadership

Market analysis

Product marketing

Tools

CRM systems

BI platforms

Analytics tools

Job description

RS Group in Fort Worth, TX seeks a Product Marketing Manager to drive end-to-end product commercialization, aligning cross-functional teams around a shared growth strategy that maximizes value for customers, suppliers, and the business.

This role bridges Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce, leading launches, go-to-market plans, messaging, and lifecycle management to deliver measurable revenue growth.