Growth-Driven Product Marketing & ABM Specialist

Pearson; Hartford (CT); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic and execution-oriented marketer with a focus on Product Marketing, ABM, and Growth to bring our products to market, sharpen our value messaging, and drive awareness, engagement, and growth across target accounts.

The role spans product marketing, ABM, content development, and digital campaigns. You will translate product insights into compelling positioning, messaging, and multi-channel plans, and lead campaigns from concept to measurement.

Qualifications

• 3–7+ years of marketing experience, including product marketing or EdTech/education
• Strong writing and storytelling skills to translate complex product info into compelling messaging
• Experience developing and executing integrated digital marketing campaigns, with multi-channel execution

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products.
• Translate product features into clear customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including audiences, messaging, content, channels, and campaign plans.
• Create messaging frameworks tailored to audiences, personas, markets, and use cases.
• Develop and execute ABM strategies focused on high-value accounts and growth opportunities.
• Translate ABM and product strategies into integrated, multi-channel campaigns across email, paid digital, social, web, events, and webinars.

Skills

Product marketing

ABM

Campaign management

Storytelling

Content marketing

Audience segmentation

Cross-functional collaboration

Project management

Job description

Pearson is seeking a strategic and execution-oriented marketer with a focus on Product Marketing, ABM, and Growth to bring our products to market, sharpen our value messaging, and drive awareness, engagement, and growth across target accounts.

The role spans product marketing, ABM, content development, and digital campaigns. You will translate product insights into compelling positioning, messaging, and multi-channel plans, and lead campaigns from concept to measurement.