Head of Marketing

nothing else; San Diego (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

A new skincare brand is looking for a Head of Growth to enhance their online presence, especially on TikTok and Instagram. The ideal candidate will have over 5 years of experience in direct-to-consumer brand growth, strong creative taste, and the ability to work in a fast-paced environment. This role promises real ownership over the growth process, requiring hands-on execution and trend spotting. Compensation includes a base salary of $100k to $130k with additional bonuses based on revenue successes.

Qualifications

• 5+ years of experience growing a DTC or consumer brand.
• Deep understanding of TikTok, Instagram, and modern content-led growth.
• Strong taste; knows what looks right.

Responsibilities

• Own end‑to‑end growth on TikTok and Instagram.
• Drive online sales through content strategy and execution.
• Manage an ambassador/creator program.

Skills

Experience in DTC or consumer brand growth

Understanding of TikTok and Instagram

Strong taste and creative vision

Ability to work independently

Job description

Base pay range: $100,000.00/yr - $130,000.00/yr

Job: Head of Growth (e-commerce)

Start Date: ASAP

Hours: 50+/ week

Compensation: $100k-130k ($100k Salary + up to $30k in online revenue-based bonuses)

Who We Are

Nothing Else is a new, revolutionary, sensitive skincare brand built on one idea: preservative‑free skincare.

We make waterless products with radically short ingredient lists. We've been in operation since July 2025 and are already available in 30 stores in San Diego, plus a few more across the country. We’re a fast‑growing startup that thrives on creativity, adaptability, and community connection (www.thenothingelse.com).

About the Role

This is a marketing role. We’re hiring a Head of Growth to build our online presence (primarily TikTok) and increase online sales. You’ll be working directly with the founder in a small, fast‑paced, high‑autonomy team where you own growth end‑to‑end. This role is for an operator who can make decisions, ship consistently, and grow online sales without needing daily direction.

What You’ll Own

• End‑to‑end growth across TikTok (primary) and Instagram (secondary)
• Driving online sales through content strategy and hands‑on execution
• Building and managing an ambassador/creator program
• Translating brand POV into repeatable content systems that generate revenue
• Full ownership of results. Outcomes, not activity.

What You’ll Actually Do

• Concept, create, and ship TikTok & Instagram content weekly
• Build repeatable TikTok‑led growth systems so results don’t rely on luck
• Spot trends early, test fast, kill what doesn’t work, double down on what does
• Translate brand taste into TikTok & Instagram performance and online revenue
• Bring ideas proactively

Who This Is For

• 5+ years of experience growing a DTC or consumer brand, ideally early‑stage
• Deep understanding of TikTok, Instagram, and modern content‑led growth
• Strong taste; you know what looks right and what doesn’t
• Comfortable doing unglamorous work when needed
• Can operate without a team and without ego
• Cares more about building something good

Who This Is Not For

• Not comfortable working in a high‑intensity, fast‑moving environment directly with the founder
• Someone who needs heavy structure or daily direction
• A pure strategist who doesn’t execute
• A paid‑ads‑only marketer

Why This Role Is Different

• Direct access to the founder
• Real ownership and autonomyA genuinely differentiated product
• Opportunity to shape a brand from the inside, early

Compensation

• $100,000 base
• Up to $30k in bonuses tied to online revenue
• Performance upside as the brand scales

Requirements

Please send the following to [e-mail]:

• TikTok & Instagram portfolio of accounts or campaigns you personally worked on. Include 3–5 examples with brief context: what was your role, the goal, and the outcome or learnings
• Your personal TikTok & Instagram accounts. To show trend awareness and creative taste.
• One sentence on how you’ve driven growth (sales, engagement, or audience growth) for a brand or account you owned.

Applications without TikTok work will not be considered.

Thank you, and we look forward to hearing from you!

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing and Sales
• Retail Health and Personal Care Products

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