Growth-Driven Marketing Director

Bailey Nurseries, Inc.; Newport (MN); On-site; USD 122,000 - 152,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Flexible Spending Accounts

Short- and long-term disability

Paid time off

Discretionary bonus program

Life insurance

Relocation assistance

Employee discounts

Job summary

Bailey Nurseries, Inc. is seeking a Director of Marketing to lead the company’s marketing strategy and execution, driving revenue growth, brand performance, and alignment across customer channels.

The role oversees campaign strategy, demand generation, channel marketing, and commercial marketing efforts. The Director collaborates with leadership, Sales, Product Development, Communications, and external agencies to set priorities, allocate resources, and bring high-impact programs to market,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of marketing experience, preferably within B2B/B2B2C.
• Proven results developing and executing marketing strategy.
• Experience leading high-performing marketing teams.

Responsibilities

• Set and lead the marketing strategy to support revenue growth and brand performance.
• Provide strategic marketing direction for Bailey's brands and product portfolio.
• Lead demand generation and channel marketing across Bailey's B2B and B2B2C ecosystem.
• Own marketing priorities and budget allocation using performance data and insights.
• Partner with Sales, Product Development, Communications, and senior leadership to align priorities.

Skills

Marketing strategy

Leadership

Budget management

Cross-functional collaboration

P&L awareness

Multi-channel marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Bailey Nurseries, Inc. is seeking a Director of Marketing to lead the company’s marketing strategy and execution, driving revenue growth, brand performance, and alignment across customer channels.

The role oversees campaign strategy, demand generation, channel marketing, and commercial marketing efforts. The Director collaborates with leadership, Sales, Product Development, Communications, and external agencies to set priorities, allocate resources, and bring high-impact programs to market,