Senior Manager, Content & Campaign Marketing (Hybrid)

Smithbucklin; Chicago (IL); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Employee-owned

Hybrid work model

Job summary

Smithbucklin, a 100-percent employee‑owned professional services company, seeks a Senior Manager, Content and Campaign Marketing to convert expertise into compelling content and effective lead‑generation campaigns. You will plan, execute, and optimize campaigns across channels, collaborating with senior leaders to drive growth for the Association Management business.

You will manage content creation from ideation through launch, leverage AI tools for insights, and ensure messaging resonates with

Qualifications

• 10+ years of B2B marketing experience with content and campaign management.
• Excellent writing and editing skills for executives and boards.
• Experience using AI tools for content development, planning, analysis, and workflow improvement.
• Strong project management and ability to lead campaigns end‑to‑end.

Responsibilities

• Plan and deliver integrated campaigns across email, website, LinkedIn, webinars and other channels.
• Write and edit compelling content for website copy, landing pages, emails, articles and case studies.
• Turn expertise into useful content by collaborating with leaders and subject matter experts.
• Maintain a coordinated content calendar and adapt material for multiple channels.
• Support webinar and event marketing with promotional campaigns and follow‑ups.
• Leverage HubSpot, AI tools and analytics to improve effectiveness and measure impact.
• Execute account‑based marketing with the business development team.

Skills

Content development

Campaign management

Writing & editing

Strategic thinking

Cross‑functional collaboration

AI tooling usage

Education

Degree in marketing or related field

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Job description

Smithbucklin, a 100-percent employee‑owned professional services company, seeks a Senior Manager, Content and Campaign Marketing to convert expertise into compelling content and effective lead‑generation campaigns. You will plan, execute, and optimize campaigns across channels, collaborating with senior leaders to drive growth for the Association Management business.

You will manage content creation from ideation through launch, leverage AI tools for insights, and ensure messaging resonates with