Growth-Driven Marketing Campaign Lead

Custom Service Hardware - Home of Putnam Rolling Ladders; Wisconsin; On-site; USD 90,000 - 120,000; Full time

Job summary

Custom Service Hardware - Home of Putnam Rolling Ladders is seeking a Marketing Campaign Lead to turn creative ideas and data-driven insights into impactful campaigns across B2B and direct-to-consumer markets.

You will shape how we connect with customers, strengthen our brand, and drive growth by developing multi-channel campaigns, optimizing HubSpot, marketing automation, and lead-nurturing strategies, delivering measurable business results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–6 years of marketing or demand generation experience.
• Experience with HubSpot or similar CRM platforms.
• Strong understanding of email marketing, digital marketing, lead generation, and analytics.

Responsibilities

• Develop annual, quarterly, and monthly campaign plans.
• Coordinate campaign execution across email, social, website, paid ads, events.
• Manage campaign calendars and timelines.
• Own the lead lifecycle from capture to retention.
• Administer HubSpot and related marketing tools, maintain data and workflows.
• Build and optimize forms, landing pages, automated journeys, and nurture programs.
• Collaborate with Sales on handoffs and funnel improvements.
• Develop dashboards and marketing performance reports.
• Monitor ROI and campaign performance.
• Coordinate product launch communications and partner engagement.

Skills

Campaign management

Marketing automation

CRM administration

Analytical thinking

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Google Analytics

Job description

Custom Service Hardware - Home of Putnam Rolling Ladders is seeking a Marketing Campaign Lead to turn creative ideas and data-driven insights into impactful campaigns across B2B and direct-to-consumer markets.

You will shape how we connect with customers, strengthen our brand, and drive growth by developing multi-channel campaigns, optimizing HubSpot, marketing automation, and lead-nurturing strategies, delivering measurable business results.