Growth-Driven Marketing & Admissions Director

Alliance Health Group; Oldtown (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Mill Creek Center for Nursing and Rehabilitation, part of the Alliance Health family, seeks a Marketing and Admissions Director to lead census growth and strategic partnerships. You will drive a facility marketing plan, manage referrals, and oversee admissions operations to optimize patient placement.

The ideal candidate has strong relationship-building skills, healthcare marketing experience, and leadership ability to coordinate cross-functional teams for admissions success.

Qualifications

• Bachelor's degree preferred; relevant experience may be considered.
• At least 2 years in sales or marketing with healthcare experience preferred.
• 1–2 years of management or supervisory experience preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Develop and implement a facility marketing plan focused on census growth.
• Analyze local healthcare market and identify referral opportunities.
• Build relationships with hospitals, physicians, and community partners.
• Lead external sales calls to referral sources and partners.
• Monitor census, referrals, and bed availability to meet goals.
• Coordinate admissions paperwork, tours, and payor verification.
• Lead Admissions Support Team with department leaders.
• Provide updates on marketing activity and admissions to leadership.

Skills

Public speaking

Relationship-building

Verbal and written communication

Organizational skills

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Mill Creek Center for Nursing and Rehabilitation, part of the Alliance Health family, seeks a Marketing and Admissions Director to lead census growth and strategic partnerships. You will drive a facility marketing plan, manage referrals, and oversee admissions operations to optimize patient placement.

The ideal candidate has strong relationship-building skills, healthcare marketing experience, and leadership ability to coordinate cross-functional teams for admissions success.