Marketing and Admissions Director

Mill Creek Center for Nursing and Rehabilitation; Oldtown (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Mill Creek Center for Nursing and Rehabilitation is seeking a Marketing and Admissions Director to lead the facility’s marketing, sales, and admissions efforts with a strong focus on census growth, quality mix, and community relationships. The role combines external business development with internal operations and leads an Admissions Support Team to ensure seamless admissions.

The ideal candidate will be a strong relationship-builder and team leader who can develop strategies, identify growth

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field preferred.
• At least 2 years of sales or marketing experience with healthcare experience preferred.
• 1–2 years of management or supervisory experience preferred.
• Ability to understand healthcare-related information, including clinical outcomes and performance data.
• Excellent verbal and written communication skills; strong public speaking and relationship-building abilities.
• Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook; good internet navigation.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
• Professionalism and ability to maintain confidentiality; communicate with all levels of the organization.
• Ability to work collaboratively with facility leadership and interdisciplinary teams; proactive and results-oriented.

Responsibilities

• Develop and implement a comprehensive facility marketing plan focused on census growth and quality mix.
• Analyze the local healthcare market; identify referral opportunities and strategies to strengthen competitive position.
• Build and maintain relationships with hospitals, physicians, healthcare providers, and community organizations.
• Conduct external sales and marketing calls to targeted referral sources and prospective partners.
• Monitor census, referral activity, and bed availability to support facility goals.
• Coordinate with Admissions Support Team to ensure timely completion of admissions paperwork and tours.

Skills

Sales or marketing experience

Public speaking

Relationship-building

Organizational skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Job description

Marketing and Admissions Director

Mill Creek Center for Nursing and Rehabilitation is proud to be part of the Alliance Health family of skilled nursing facilities and rehabilitation centers. We are resident-centered, quality-focused, and committed to creating a workplace where employees feel valued, supported, and empowered to make a difference.

If you are a motivated marketing and admissions professional who enjoys building relationships, developing new business, and helping a healthcare organization grow, we would love to have you join our team!

Position Overview

The Marketing and Admissions Director is responsible for leading the facility’s marketing, sales, and admissions efforts with a strong focus on census growth, quality mix, referral development, and community relationships.

This role will develop and lead a facility-level marketing strategy, build relationships with referral partners and community organizations, and coordinate the admissions process from initial referral through admission.

The ideal candidate is a strong relationship-builder and team leader who can develop effective strategies, identify growth opportunities, and motivate others to achieve shared goals. This position has an approximately 50% external business development focus and 50% internal development focus.

What You’ll Do

• Develop and implement a comprehensive, team-based facility marketing plan focused on census growth and quality mix.

• Analyze the local healthcare market, identify referral opportunities, and develop strategies to strengthen the facility’s competitive position.

• Build and maintain strong relationships with hospitals, physicians, healthcare providers, community organizations, and other referral sources.

• Conduct external sales and marketing calls to targeted referral sources and prospective partners.

• Monitor census, referral activity, quality mix, and bed availability to support facility goals.

• Maintain accurate referral and sales information using the facility’s referral management system.

• Partner with the Administrator to develop and lead an Admissions Support Team consisting of department leaders and other key staff.

• Coordinate with the Admissions Support Team to ensure timely completion of admissions paperwork, tours, insurance/payor verification, and other admission requirements.

• Provide regular updates to the Admissions Support Team regarding marketing activity, referrals, and pending admissions.

• Work closely with the Director of Nursing and Business Office Manager to evaluate prospective admissions and ensure appropriate placement.

• Make admission recommendations to facility leadership based on clinical, financial, and operational considerations.

• Coordinate with nursing, housekeeping, and other departments regarding room assignments, special needs, and preparations for new admissions.

• Help ensure all required admission documentation and signatures are completed prior to admission.

• Develop and support public relations initiatives, including community events, media outreach, press releases, and other opportunities to promote the facility.

• Manage and support marketing initiatives such as website content, e-referrals, on-hold messaging, community outreach, and other company programs.

• Track marketing and admissions results and adjust strategies as needed to achieve facility goals.

• Represent the facility professionally and positively throughout the local community.

What You’ll Need

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered.

• At least 2 years of experience in sales or marketing with a demonstrated record of success; healthcare experience preferred.

• 1–2 years of management or supervisory experience preferred.

• Ability to understand and effectively communicate healthcare-related information, including clinical outcomes and performance data.

• Excellent verbal and written communication skills.

• Strong public speaking, presentation, and relationship-building skills.

• Intermediate to advanced proficiency with Microsoft Word, Excel, PowerPoint, and Outlook, as well as internet and intranet navigation.

• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.

• High level of professionalism and the ability to maintain confidentiality.

• Ability to communicate effectively with individuals at all levels of the organization.

• Ability to work collaboratively with facility leadership and interdisciplinary teams.

• A proactive, results-oriented approach with a genuine interest in helping residents, families, and the community.

Why Join Alliance Health?

At Alliance Health, we value our employees and are committed to creating a supportive and rewarding work environment. As a Marketing and Admissions Director, you’ll have the opportunity to build meaningful community relationships, make an impact on facility growth, and contribute to an organization focused on quality resident care.