Strategic Marketing & Admissions Director

Mill Creek Center for Nursing and Rehabilitation; Oldtown (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Mill Creek Center for Nursing and Rehabilitation is seeking a Marketing and Admissions Director to lead the facility’s marketing, sales, and admissions efforts with a strong focus on census growth, quality mix, and community relationships. The role combines external business development with internal operations and leads an Admissions Support Team to ensure seamless admissions.

The ideal candidate will be a strong relationship-builder and team leader who can develop strategies, identify growth

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field preferred.
• At least 2 years of sales or marketing experience with healthcare experience preferred.
• 1–2 years of management or supervisory experience preferred.
• Ability to understand healthcare-related information, including clinical outcomes and performance data.
• Excellent verbal and written communication skills; strong public speaking and relationship-building abilities.
• Proficiency with Microsoft Word, Excel, PowerPoint, and Outlook; good internet navigation.
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
• Professionalism and ability to maintain confidentiality; communicate with all levels of the organization.
• Ability to work collaboratively with facility leadership and interdisciplinary teams; proactive and results-oriented.

Responsibilities

• Develop and implement a comprehensive facility marketing plan focused on census growth and quality mix.
• Analyze the local healthcare market; identify referral opportunities and strategies to strengthen competitive position.
• Build and maintain relationships with hospitals, physicians, healthcare providers, and community organizations.
• Conduct external sales and marketing calls to targeted referral sources and prospective partners.
• Monitor census, referral activity, and bed availability to support facility goals.
• Coordinate with Admissions Support Team to ensure timely completion of admissions paperwork and tours.

Skills

Sales or marketing experience

Public speaking

Relationship-building

Organizational skills

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Job description

Mill Creek Center for Nursing and Rehabilitation is seeking a Marketing and Admissions Director to lead the facility’s marketing, sales, and admissions efforts with a strong focus on census growth, quality mix, and community relationships. The role combines external business development with internal operations and leads an Admissions Support Team to ensure seamless admissions.

The ideal candidate will be a strong relationship-builder and team leader who can develop strategies, identify growth