Strategic Admissions & Partnerships Director

Healthcare Nursing Center; Bryan (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Healthcare Nursing Center is seeking an Admissions Director to drive occupancy through referral partnerships and streamlined admissions. The role focuses on generating qualified referrals, managing the end-to-end admissions process, and delivering exceptional service to prospective residents and families.

The ideal candidate has healthcare experience, strong networking ability, and a track record of achieving census goals while coordinating with clinical and administrative teams for timely moves.

Qualifications

• Associate's or Bachelor's degree in Business, Marketing, Healthcare Administration, or related field preferred.
• Two or more years of healthcare admissions, sales, marketing, business development, or census management experience.
• Experience in skilled nursing, rehabilitation, or long-term care preferred.
• Strong communication, presentation, and relationship-building skills.
• Proficiency with Microsoft Office and CRM/EHR systems.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, case managers, rehabilitation centers, home health agencies, hospice providers, and other healthcare professionals.
• Conduct regular sales calls, networking visits, and community outreach to generate qualified referrals.
• Represent the organization at healthcare events, community functions, and professional meetings.
• Create and implement marketing strategies that increase occupancy and strengthen the organization's reputation.
• Track referral activity, conversion rates, and census trends to identify growth opportunities.
• Manage the admissions process from initial inquiry through resident move-in.
• Review referrals to ensure they meet clinical, financial, and operational criteria.
• Coordinate with clinical and administrative teams to ensure smooth and timely admissions.
• Provide tours and educate prospective residents and families about available services.
• Maintain accurate admission records and required documentation.
• Deliver a positive and responsive experience for residents, families, and referral partners.
• Respond promptly to inquiries and maintain regular communication throughout the admissions process.
• Build trust through professionalism, follow-through, and relationship management.
• Ensure all admissions comply with federal, state, and organizational requirements.
• Maintain confidentiality and protect resident information in accordance with HIPAA regulations.
• Participate in quality improvement and regulatory survey activities as needed.

Skills

Referral relationships

Networking

Sales

Marketing strategy

CRM proficiency

Time management

Presentation skills

Relationship-building

Communication

Organizational skills

Education

Associate's or Bachelor's degree in Business, Marketing, Healthcare Administration, or related field

Tools

Microsoft Office

CRM systems

Electronic Health Records (EHR)

Job description

Healthcare Nursing Center is seeking an Admissions Director to drive occupancy through referral partnerships and streamlined admissions. The role focuses on generating qualified referrals, managing the end-to-end admissions process, and delivering exceptional service to prospective residents and families.

The ideal candidate has healthcare experience, strong networking ability, and a track record of achieving census goals while coordinating with clinical and administrative teams for timely moves.