Growth-Driven Head of Marketing: Brand Builder

Wet Hydration; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Wet Hydration is seeking a Head of Marketing to lead our next growth chapter in Los Angeles. You will shape the creative direction, cultural relevance, and consumer connection of a fast-growing beverage brand.

You’ll oversee strategy across brand, creative, social, digital, partnerships, and experiential, partnering with the founder and leadership team to turn ambitious ideas into reality. This role blends creativity with strategic execution and team leadership.

Qualifications

• 7+ years of marketing experience within consumer brands, ideally in beverage, wellness, beauty, fashion, lifestyle, or CPG.
• Proven experience building or scaling a high-growth consumer brand.
• Strong creative perspective with understanding of brand identity, storytelling, and cultural relevance.
• Deep familiarity with social platforms, influencer marketing, creator ecosystems, and modern consumer behavior.
• Experience developing integrated campaigns across digital, experiential, partnerships, and retail.
• Balance of strategic thinking and hands-on execution.
• Strong leadership skills and experience managing teams, agencies, and cross-functional initiatives.
• Entrepreneurial mindset, exceptional taste, and passion for building brands that resonate.

Responsibilities

• Lead Wet’s overall brand and marketing strategy, shaping how the brand shows up across every consumer touchpoint.
• Develop creative campaigns, storytelling, and content that build awareness, engagement, and lasting brand affinity.
• Identify and execute culturally relevant partnerships, collaborations, and experiences.
• Build and grow an engaged community through social media, creators, influencers, and organic brand advocacy.
• Lead digital marketing initiatives that connect brand building with measurable consumer demand.
• Collaborate with sales and retail partners to support product launches, national expansion, and in-store performance.
• Build and manage a high-performing marketing team alongside external creative and agency partners.
• Oversee marketing budgets, priorities, and performance to ensure creative ambition translates into meaningful results.

Skills

Brand strategy

Leadership

Digital marketing

Partnerships

Content creation

Social media

Job description

Wet Hydration is seeking a Head of Marketing to lead our next growth chapter in Los Angeles. You will shape the creative direction, cultural relevance, and consumer connection of a fast-growing beverage brand.

You’ll oversee strategy across brand, creative, social, digital, partnerships, and experiential, partnering with the founder and leadership team to turn ambitious ideas into reality. This role blends creativity with strategic execution and team leadership.