VP, Growth & Brand Marketing

Brio Water Technology; Glendale (CA); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life Ins.

401(k) Retirement Plan

Paid Vacation Time

Paid Holidays

And More!

Job summary

Brio Water Technology is seeking a seasoned VP of Marketing to shape the brand and drive revenue across DTC, marketplaces, retail, and dealer programs. You will lead Brand Strategy & Growth, Digital Marketing, and Creative, building a high‑performing in‑house team with a disciplined budget and measurable outcomes.

The role emphasizes marketing‑driven revenue, attribution rigor, and AI‑enabled production, with an emphasis on scalable brand experiences and efficient operations across all channels.

Qualifications

• 10+ years in consumer marketing, with 5+ years leading multi‑discipline teams spanning brand, performance, and creative.
• Demonstrated success leading through managers or functional leads, including hiring, coaching, performance management, and organizational development.
• Proven success at a consumer‑products, appliance, or durable‑goods brand sold through DTC/e‑commerce, marketplaces, and retail at the same time.
• Experience building or running an in‑house creative studio — intake, standards, production management, and design systems.
• Hands‑on performance marketing fluency: MER, CAC, ROAS, incrementality, and attribution.
• Tech‑savvy, with experience applying AI and digital tools to streamline marketing processes, improve efficiency, and enhance team effectiveness.
• Lifecycle/CRM experience, ideally in a business with replenishment, consumables, subscriptions, or meaningful repeat purchase behavior.
• Brand strategy and architecture experience, including repositioning or portfolio consolidation.
• Social, influencer, and PR program leadership with measured results.
• Demonstrated ability to apply AI tools to improve marketing analysis, creative development, and production efficiency, with sound judgment around quality and brand consistency; build these capabilities across the team.

Responsibilities

• Set brand strategy, positioning, and standards across the Brio portfolio.
• Own the marketing calendar and activations, sponsorships, and partnerships based on measured return.
• Lead social, influencer, and content programs with PR and communications integration.
• Grow awareness, share of search, and audience across all Brio channels.
• Own paid search, paid social, SEO/AEO, and lifecycle/CRM budgets and performance metrics.
• Build measurement discipline: attribution, incrementality testing, and weekly performance readouts.
• Partner with E‑commerce and Finance to evaluate marketing performance against margins and LTV.
• Lead in‑house creative studio: design, UI/UX, copy, video, and production management.
• Recruit, develop, and lead marketing and creative teams; manage budget with vendor management and ROI focus.
• Drive marketing operations discipline, ensuring on‑time creative delivery and asset readiness.

Skills

Brand Strategy

Growth Marketing

Digital Marketing

Creative Leadership

Performance Marketing

AI Tools

Lifecycle/CRM

Job description

Brio Water Technology is seeking a seasoned VP of Marketing to shape the brand and drive revenue across DTC, marketplaces, retail, and dealer programs. You will lead Brand Strategy & Growth, Digital Marketing, and Creative, building a high‑performing in‑house team with a disciplined budget and measurable outcomes.

The role emphasizes marketing‑driven revenue, attribution rigor, and AI‑enabled production, with an emphasis on scalable brand experiences and efficient operations across all channels.