Head of Marketing

Wet Hydration; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Wet Hydration is seeking a Head of Marketing to lead our next growth chapter in Los Angeles. You will shape the creative direction, cultural relevance, and consumer connection of a fast-growing beverage brand.

You’ll oversee strategy across brand, creative, social, digital, partnerships, and experiential, partnering with the founder and leadership team to turn ambitious ideas into reality. This role blends creativity with strategic execution and team leadership.

Qualifications

• 7+ years of marketing experience within consumer brands, ideally in beverage, wellness, beauty, fashion, lifestyle, or CPG.
• Proven experience building or scaling a high-growth consumer brand.
• Strong creative perspective with understanding of brand identity, storytelling, and cultural relevance.
• Deep familiarity with social platforms, influencer marketing, creator ecosystems, and modern consumer behavior.
• Experience developing integrated campaigns across digital, experiential, partnerships, and retail.
• Balance of strategic thinking and hands-on execution.
• Strong leadership skills and experience managing teams, agencies, and cross-functional initiatives.
• Entrepreneurial mindset, exceptional taste, and passion for building brands that resonate.

Responsibilities

• Lead Wet’s overall brand and marketing strategy, shaping how the brand shows up across every consumer touchpoint.
• Develop creative campaigns, storytelling, and content that build awareness, engagement, and lasting brand affinity.
• Identify and execute culturally relevant partnerships, collaborations, and experiences.
• Build and grow an engaged community through social media, creators, influencers, and organic brand advocacy.
• Lead digital marketing initiatives that connect brand building with measurable consumer demand.
• Collaborate with sales and retail partners to support product launches, national expansion, and in-store performance.
• Build and manage a high-performing marketing team alongside external creative and agency partners.
• Oversee marketing budgets, priorities, and performance to ensure creative ambition translates into meaningful results.

Skills

Brand strategy

Leadership

Digital marketing

Partnerships

Content creation

Social media

Job description

Wet Hydration is a fast-growing, next-generation beverage brand redefining functional hydration.

Our portfolio of zero-sugar beverages spans electrolyte hydration, protein water, and prebiotic water, combining function, flavor, and innovation for a new generation of consumers.

With a rapidly expanding national footprint across retailers including Target, Walgreens, Circle K, H-E-B, and The Vitamin Shoppe, Wet is building momentum in one of the most exciting categories in consumer products.

We’re building more than a beverage brand. We’re building something people want to be part of.

About the Role

We’re looking for a Head of Marketing to lead the next chapter of Wet Hydration.

This is an opportunity to shape the creative direction, cultural relevance, and consumer connection of a brand experiencing significant growth.

The ideal candidate is equal parts creative thinker, brand builder, and strategic operator. Someone who understands how to turn great products into brands people love, talk about, and identify with.

You’ll lead our marketing strategy across brand, creative, social, digital, partnerships, and experiential, working closely with our founder and leadership team to bring ambitious ideas to life.

What You’ll Do

• Lead Wet’s overall brand and marketing strategy, shaping how the brand shows up across every consumer touchpoint.
• Develop creative campaigns, storytelling, and content that build awareness, engagement, and lasting brand affinity.
• Identify and execute culturally relevant partnerships, collaborations, and experiences.
• Build and grow an engaged community through social media, creators, influencers, and organic brand advocacy.
• Lead digital marketing initiatives that connect brand building with measurable consumer demand.
• Collaborate with sales and retail partners to support product launches, national expansion, and in-store performance.
• Build and manage a high-performing marketing team alongside external creative and agency partners.
• Oversee marketing budgets, priorities, and performance to ensure creative ambition translates into meaningful results.

What We’re Looking For

• 7+ years of marketing experience within consumer brands, ideally in beverage, wellness, beauty, fashion, lifestyle, or CPG.
• Proven experience helping build or scale a high-growth consumer brand.
• A strong creative perspective with an understanding of brand identity, storytelling, and cultural relevance.
• Deep familiarity with social platforms, influencer marketing, creator ecosystems, and modern consumer behavior.
• Experience developing integrated campaigns across digital, experiential, partnerships, and retail.
• A balance of strategic thinking and hands‑on execution.
• Strong leadership skills and experience managing teams, agencies, and cross‑functional initiatives.
• An entrepreneurial mindset, exceptional taste, and a genuine passion for building brands that resonate.

Why Wet?

Wet is at an exciting inflection point. With national distribution, an expanding product portfolio, and significant growth, the foundation is in place for our next chapter.

We’re looking for someone who sees the opportunity to take that momentum and build a brand with lasting cultural relevance.

You’ll have the opportunity to shape the marketing organization, influence the creative direction of the business, and play a meaningful role in building Wet into a household name.

• We’re not looking for someone to simply manage marketing. We’re looking for someone to help define what Wet becomes.