Growth-Driven Digital Marketing Specialist

Ebby Halliday Companies; Plano (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with employer match

Paid Vacation (PTO)

Flexible Spending Account

Employee Assistance Program (EAP)

Job summary

Ebby Halliday Companies in Plano, TX is seeking a digital marketing professional to manage website and online programs to enhance customer experience and grow web-based business. You will plan, execute, and measure digital initiatives, partnering with IT to ensure site quality and usability.

You will create content, manage social channels, and lead paid campaigns while analyzing results to drive traffic and conversions. Strong SEO and analytics skills are essential.

Qualifications

• 2-5 years of marketing experience with internet and relationship management.
• Experience creating content and managing social media platforms.
• Knowledge of SEO and website analytics tools.
• Google AdWords certification preferred.

Responsibilities

• Oversee and update company website, intranet, and email content with best practices.
• Post articles and photos on social media and Google Business pages; create blog content.
• Plan and execute paid social media campaigns and design ads.
• Monitor campaigns and provide analyses with recommendations.
• Optimize website with keywords and meta-tags; report monthly on SEO.
• Research paid keywords; propose inbound marketing strategies.
• Stay updated on SEM trends and AI tech related to marketing.

Skills

Digital marketing

SEO

SEM/paid media

Content creation

Social media management

Analytics

HTML basics

Education

Bachelor’s degree in business, marketing, IT, or related field

Tools

Google Analytics

Microsoft Office

SharePoint

Google Ads

SEO tools

Job description

Ebby Halliday Companies in Plano, TX is seeking a digital marketing professional to manage website and online programs to enhance customer experience and grow web-based business. You will plan, execute, and measure digital initiatives, partnering with IT to ensure site quality and usability.

You will create content, manage social channels, and lead paid campaigns while analyzing results to drive traffic and conversions. Strong SEO and analytics skills are essential.