Digital Marketing Specialist (Dallas)

Inclusion Cloud; Town of Texas (WI); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital Marketing Specialist to oversee marketing campaigns and drive growth in sales channels. The ideal candidate will have expertise in B2B technology, proficiency in marketing tools, and a degree in marketing or a related field. Responsibilities include strategizing campaigns, analyzing performance, and creating engaging content to attract target audiences.

Qualifications

• Demonstrable expertise in marketing tools and campaigns.
• Proven track record in identifying target audiences.
• Ability to construct effective sales opportunity funnels.

Responsibilities

• Strategize, deploy, and execute successful marketing campaigns.
• Conduct intricate digital campaigns including SEO-optimized emails.
• Measure, analyze, and report on marketing campaign performance.

Skills

Marketing tools proficiency

Cross-channel marketing

B2B technology services knowledge

Sales funnel construction

Education

BSc/MSc degree in Marketing or related field

Tools

HubSpot Marketing Hub

Job description

About the job Digital Marketing Specialist (Dallas)

We're seeking an adaptable and versatile marketer to drive the growth of our sales channels. As a Digital Marketing Specialist, your responsibilities will encompass overseeing campaign performance analysis, execution, and managing the marketing budget.

Responsibilities

• Strategize, deploy, and execute successful marketing campaigns from ideation to implementation while tracking and analyzing their performance.
• Conduct intricate digital campaigns, including SEO-optimized emails and landing pages, featuring variant testing.
• Experiment with diverse organic and paid acquisition channels such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis (desirable).
• Possess experience (desirable) in formulating and executing a social media strategy that cultivates engagement, widens our database, and propels sales.
• Create valuable, captivating content for our website and blog to attract and convert our target audiences.
• Foster strategic relationships by collaborating with key industry players, agencies, and vendors.
• Develop, monitor, and efficiently allocate marketing budgets on a quarterly and annual basis (desirable).
• Supervise and approve marketing materials, encompassing website banners, printed brochures, and case studies.
• Measure, analyze, and report on marketing campaign performance, extracting insights and evaluating against objectives.
• Analyze prospective client behavior and modify email and campaigns correspondingly.

Requirements and Skills

• Demonstrable expertise in marketing tools and campaigns, coupled with an inquisitive mindset and continuous awareness of the latest marketing practices.
• Proven track record in identifying target audiences and devising and leading comprehensive cross-channel marketing campaigns that captivate, educate, and motivate.
• Demonstrated ability to construct effective sales opportunity funnels that drive leads and conversions for the sales team.
• Proven background and expertise in B2B technology services, showcasing a deep understanding of the industry's dynamics and requirements.
• Proficiency in numerical interpretation, comfortable with metrics, and adept in processing figures using spreadsheets.
• Current on the newest trends and optimal strategies in online marketing and measurement.
• Experience with HubSpot Marketing Hub.
• BSc/MSc degree in Marketing or related field.