Digital Marketing Analyst: eCommerce Paid Media Growth

Air Lift Company; Lansing Charter Township (MI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Supportive culture

Professional development

Job summary

Air Lift Company in Lansing, MI is seeking a Digital Marketing Analyst to plan, run, and optimize paid campaigns across Amazon, Walmart, and eBay, with expansion into Reddit and TikTok. The analyst translates campaign data into clear recommendations that grow sales and ROAS across Air Lift and Air Lift Performance brands.

The role supports day-to-day marketplace operations within the eCommerce Marketing team.

Qualifications

• 4+ years of experience managing paid media, with at least 3 years on Amazon Platforms (Vendor Central, Seller Central, Advertising, Brand Registry).
• Strong analytical skills with large data sets and turning them into actions.
• Hands-on experience with Amazon Ads, including campaign builds, bid management, and search term analysis.
• Experience with Seller Central and Vendor Central, including listing management and case submission.

Responsibilities

• Build, launch, and manage always-on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads.
• Collaborate with 3rd parties on Amazon DSP ads and overall strategy.
• Run paid campaigns on Walmart Connect and eBay Promoted Listings with consistent messaging across marketplaces.
• Execute promos tied to the eCommerce calendar (Prime Day, Black Friday/Cyber Monday, seasonal events).
• Manage keyword research, bids, budgets, negative keywords, and placement strategy to hit ROAS targets.
• Launch and test new paid channels (e.g., Reddit, TikTok) and assess scalability.
• Create weekly/monthly performance reports and present insights to the Digital Marketing Lead.
• Run A/B tests on creative, copy, audiences, and bidding strategies.

Skills

Paid media management

Amazon Ads

Campaign reporting & metrics

Data analysis

Communication

Education

Bachelor's degree in marketing, business, economics, or related field

Tools

Seller Central

Vendor Central

Excel/Google Sheets

Amazon Ads platform tools

Looker Studio

Power BI

SimilarWeb

SEMrush

Helium 10

Keepa

Walmart Connect

eBay Promoted Listings

Reddit

TikTok

Job description

Air Lift Company in Lansing, MI is seeking a Digital Marketing Analyst to plan, run, and optimize paid campaigns across Amazon, Walmart, and eBay, with expansion into Reddit and TikTok. The analyst translates campaign data into clear recommendations that grow sales and ROAS across Air Lift and Air Lift Performance brands.

The role supports day-to-day marketplace operations within the eCommerce Marketing team.