Digital Fundraising Campaign Architect

WNET; Newark (NJ); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive salary and benefits

Job summary

WNET is seeking a Digital Fundraising Campaign Specialist to support multi-platform fundraising efforts across THIRTEEN, WLIW, ALL ARTS, and NATURE. You will craft emails, web content, and social media, and analyze campaign performance to identify opportunities for improvement.

The role involves collaboration with internal teams and external vendors, completing day-to-day EveryAction tasks, and continuing development in Salesforce and digital fundraising tools while delivering results in a

Qualifications

• 2+ years of professional experience with digital fundraising campaigns and/or online marketing initiatives.
• Working knowledge of HTML, CSS, and mobile optimization principles.
• Proficiency in Microsoft Excel and experience with data management and nonprofit databases.
• Knowledge of CAN-SPAM, permission marketing, and related best practices.
• Experience using campaign performance data to inform email and digital strategies.
• Experience with Adobe Creative Suite or similar design tools.
• Proficiency with Microsoft Office applications.

Responsibilities

• Develop and execute multi-channel digital fundraising campaigns designed to increase revenue and inform the online audience about the importance of supporting public media.
• Coordinate campaign activities across email, web, social media, and other digital channels to meet fundraising goals.
• Collaborate with internal partners and vendors on segmentation, testing, and reporting.
• Support digital fundraising campaigns across WNET's revenue programs and assist virtual events.
• Assist with EveryAction activities, data hygiene, and staff training as needed.
• Track and analyze campaign performance, prepare reports, and identify opportunities for improvement.
• Write, edit, and deploy digital fundraising communications across multiple channels.
• Draft and edit fundraising content for email, web, social media, and campaigns.
• Develop proficiency in Salesforce and fundraising tools for campaign execution.
• Additional responsibilities as assigned.

Skills

HTML

CSS

Email marketing

Data management

A/B testing

Audience segmentation

Adobe Creative Suite

Excel

Microsoft Office

Communication

Tools

EveryAction

Salesforce

Job description

WNET is seeking a Digital Fundraising Campaign Specialist to support multi-platform fundraising efforts across THIRTEEN, WLIW, ALL ARTS, and NATURE. You will craft emails, web content, and social media, and analyze campaign performance to identify opportunities for improvement.

The role involves collaboration with internal teams and external vendors, completing day-to-day EveryAction tasks, and continuing development in Salesforce and digital fundraising tools while delivering results in a