Hybrid Digital Fundraising Campaign Lead

WNET; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Job summary

WNET is seeking a Digital Fundraising Campaign Specialist to support multi-channel fundraising campaigns across THIRTEEN, WLIW, ALL ARTS, and NATURE. You will write, edit, and deploy digital content, manage EveryAction and Salesforce workflows, and analyze campaign performance to drive improvements.

This hybrid role requires strong collaboration and data-driven decision making. Responsibilities include coordinating email, web, and social campaigns, developing content for newsletters and

Qualifications

• 2+ years of professional experience with digital campaigns and online marketing initiatives.
• Working knowledge of HTML and CSS with mobile optimization principles.
• Proficiency in Excel and data management for nonprofit databases.
• Knowledge of CAN-SPAM and permission marketing best practices.
• Experience using campaign performance data to guide strategies.
• Familiarity with Adobe Creative Suite and general content creation tools.
• Strong organization, attention to detail and ability to manage multiple projects.

Responsibilities

• Develop and execute multi-channel digital fundraising campaigns to raise revenue.
• Coordinate campaigns across email, web, social media, and other channels.
• Collaborate with Development Operations and external vendors on segmentation and reporting.
• Support EveryAction tasks, data hygiene, and staff user assistance.
• Track performance, prepare reports, and identify trends for optimization.
• Write, edit, and deploy fundraising communications across channels.

Skills

HTML

CSS

Email marketing

Campaign analytics

Data management

Project coordination

Communication

Tools

EveryAction

Salesforce

Adobe Creative Suite

Microsoft Office

Job description

WNET is seeking a Digital Fundraising Campaign Specialist to support multi-channel fundraising campaigns across THIRTEEN, WLIW, ALL ARTS, and NATURE. You will write, edit, and deploy digital content, manage EveryAction and Salesforce workflows, and analyze campaign performance to drive improvements.

This hybrid role requires strong collaboration and data-driven decision making. Responsibilities include coordinating email, web, and social campaigns, developing content for newsletters and