Digital Fundraising Campaign Specialist

WNET; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Job summary

The WNET Group is seeking a Digital Fundraising Campaign Specialist to support digital marketing and fundraising efforts. You will develop and launch campaigns, craft content for email and web channels, and analyze performance to improve future results.

Hybrid position based in New York with opportunities to collaborate across internal teams and external vendors. Salary ranges reflect nonprofit sector benchmarks and market data.

Qualifications

• 2+ years of professional experience, with at least 1 year in digital campaigns or online marketing initiatives.
• Working knowledge of HTML, CSS, and mobile optimization principles.
• Proficiency in Excel and data management; experience with nonprofit membership databases.
• Knowledge of CAN-SPAM, permission marketing and related best practices.
• Experience using campaign performance data to inform strategies.
• Familiarity with Adobe Creative Suite or similar design tools.
• Proficiency with Microsoft Office applications.

Responsibilities

• Develop, organize, and launch fundraising and promotional campaigns across digital channels.
• Write, produce, and edit content for email, web properties, and social media.
• Analyze and report on campaign performance to identify opportunities for improvement.
• Coordinate campaign activities across email, web, social media, and other digital channels to meet fundraising goals.
• Collaborate with internal partners and external vendors on segmentation, source coding, testing, and reporting.
• Assist with day-to-day EveryAction activities including setup, data hygiene, and reporting.

Skills

HTML

CSS

Mobile optimization

Microsoft Excel

Data management

Nonprofit databases

A/B testing

Audience segmentation

CAN-SPAM

Permission marketing

Adobe Creative Suite

Salesforce

EveryAction

Microsoft Office

Education

No specific degree required

Tools

EveryAction

Salesforce

Adobe Creative Suite

Excel

Job description

Digital Fundraising Campaign Specialist

The Digital Fundraising Campaign Specialist supports WNET’s digital marketing and fundraising efforts by developing, organizing, and launching fundraising and promotional campaigns; writing, producing, and editing content for targeted e-newsletters, web properties, and social media; and analyzing and reporting on campaign performance to help identify opportunities for improvement.

Digital Marketing and Fundraising

Support the development and execution of multi-channel digital fundraising campaigns designed to increase revenue and educate the WNET online community about the importance of supporting public media. Contribute ideas and recommendations based on campaign performance, audience behavior, and digital fundraising practices.

Campaign Execution

Coordinate campaign activities across email, web, social media, and other digital channels, helping to ensure campaigns are accurate, timely, appropriately targeted, and aligned with established fundraising goals and messaging.

Collaboration

Work collaboratively with internal partners, Development Operations, and external digital direct response vendors on list segmentation, source coding, campaign execution, testing, and analytic report development.

Revenue

Support digital fundraising campaigns across WNET’s core revenue programs, contributing to established revenue and engagement goals.

EveryAction Support

Assist with day-to-day EveryAction activities, including campaign setup, data hygiene, reporting, troubleshooting, and supporting staff users as needed.

Analytics and Reporting

Track and analyze campaign performance, prepare reports, identify trends and insights, and recommend opportunities to improve future campaign performance.

Production Support

Write, edit, build, test, and deploy digital fundraising communications across multiple channels, following established brand, quality, and production standards.

Content Development

Draft and edit fundraising and promotional content for email, web, social media, and other digital channels, adapting messaging for different audiences and campaign objectives; Professional Development: Continue to develop proficiency in Salesforce, EveryAction, digital fundraising tools, and emerging industry practices, applying new knowledge to campaign execution and team processes; Additional responsibilities, as assigned.

Qualifications

Qualified candidates will have strong interpersonal and communication skills, including the ability to build and maintain effective working relationships with colleagues, external partners, vendors, and other stakeholders across written, virtual, and in-person communications. In addition, candidates will have demonstrated problem solving skills, strong organizational skills, an excellent attention to detail, and the ability to manage multiple projects and priorities while coordinating workflows in a deadline-driven and service-focused environment. Candidates will also bring curiosity and a willingness to build expertise in digital fundraising platforms and emerging technologies.

Additional qualifications include

2+ years of professional experience, with at least 1 year of experience working on supporting or executing digital campaigns and/or online marketing initiatives. Working knowledge of HTML, CSS, and mobile optimization principles. Proficiency in Microsoft Excel and experience with data management and/or nonprofit membership or constituent databases. Knowledge of A/B testing and digital campaign design best practices, including email and landing-page design. Knowledge of audience segmentation, dynamic content, and testing methodologies. Understanding of CAN-SPAM, permission marketing requirements, and related best practices. Experience using campaign performance data and metrics to inform email and digital campaign strategies. Working knowledge of Adobe Creative Suite or comparable content creation and design tools. Proficiency with Microsoft Office applications.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group 437 Madison Ave New York, NY 10022 www.wnet.org

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $60,000.00 - $65,000.00. Internal equity considerations will be reviewed before making a final offer.

The WNET Group, home to PBS stations THIRTEEN, WLIW, Long Island’s only NPR station WLIW-FM, and arts and culture hub ALL ARTS, uses the power of media to educate, inform, entertain, and inspire audiences everywhere. The WNET Group extends beyond its broadcast television origins to embrace existing, new, and emerging media platforms, producing and presenting life-changing content that offers an alternative to commercially driven media.

Our Productions: The WNET Group brings art, culture, education, news, documentary, entertainment, and DIY programming to more than five million viewers each month. The WNET Group’s award-winning productions include signature PBS series Nature, Great Performances, American Masters, and Amanpour and Company. Inspiring curiosity and nurturing dreams, The WNET Group’s award-winning Kids’ Media & Education team produces the PBS KIDS series Cyberchase, interactive Mission US history games, and resources for families, teachers, and caregivers. A leading nonprofit public media producer for more than 60 years, The WNET Group presents and distributes an extensive library of content that represents all voices.