Growth‑Driven Content Marketing Strategist

Cycles Worldwide, LLC; Wisconsin; Hybrid; USD 60,000 - 85,000; Full time

Job summary

S&S Cycle is seeking a passionate Content Marketing Specialist to fuel brand growth through storytelling, content creation, and data-informed marketing. You will craft and manage engaging content that resonates with motorcycle enthusiasts and supports product launches across digital channels, collaborating with cross-functional teams.

In this fast-moving role, you’ll own high-impact projects, expand your skills in digital strategy and analytics, and grow into leadership opportunities as the

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent.
• 5-7 years’ experience in digital marketing or similar role.
• Ability to interpret data to inform content strategy.
• Familiarity with paid advertising metrics (Google ads, Meta ads).
• Strong planning, project management, and communication skills.
• Experience with analytics tools like Google Analytics and HubSpot.

Responsibilities

• Plan, develop, and execute content across multiple platforms (blog, email, social media, website).
• Collaborate with internal teams to align content with brand messaging and campaigns.
• Monitor and analyze content performance metrics (traffic, engagement).
• Generate reports on product trends for web sales and social media activities.
• Support tradeshow efforts including display design and show plans.
• Present and maintain professional image of the brand internally and externally.
• Contribute to website development and ongoing optimization.
• Stay aligned with department goals and strategy.

Skills

Digital marketing

Content strategy

Data analytics

SEO/SEM fundamentals

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent

Tools

Google Analytics

HubSpot

Excel

Google Ads

Meta Ads

Job description

S&S Cycle is seeking a passionate Content Marketing Specialist to fuel brand growth through storytelling, content creation, and data-informed marketing. You will craft and manage engaging content that resonates with motorcycle enthusiasts and supports product launches across digital channels, collaborating with cross-functional teams.

In this fast-moving role, you’ll own high-impact projects, expand your skills in digital strategy and analytics, and grow into leadership opportunities as the